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NEW MOON Wins Again

New Moon's First Two Weekends Tally up $230.6 million.

By Jarrod Sarafin     November 29, 2009


Michael Sheen as Aro in THE TWILIGHT SAGA: NEW MOON(2009).
© Summit Entertainment

 

We saw the release of two new widely distributed films over the holiday weekend but as projected in our last report, we didn’t see them make a dent on the top three. New Moon, The Blind Side and 2012 all held their respective positions in 1st, 2nd, and 3rd place from the previous box office report.
Summit Entertainment is victorious once again, with The Twilight Saga: New Moon racking up another $42.5 million in cash over the weekend.
The film’s second box office win has Summit taking in an estimated $230.6 million over its first ten day of release. With those kinds of numbers, the film is now considered the highest-grossing release ever in the cinematic categories of Romantic Fantasy, Vampire and Werewolf films.
It’s also nearly $40 million past its predecessor’s total domestic gross of $192.7 mil after just ten day of release. The sequel reached the $200 million milestone in 8 days, the second fastest box office climb behind the 5-day achievements held by Transformers: Revenge of the Fallen and The Dark Knight.
With New Moon also winning the foreign box office race over the weekend, the film stands at $473.9 million.
Landing once again 2nd place is Warner Bros. The Blind Side, which pulled in an estimated $40.1 million on 3,140 theaters. With nearly a thousand less theaters than the vampire tale, this has it taking home the best theater average for this report with $12,779 per showing. It’s also another $100 million film for Sandra Bullock, the second of hers in 2009 behind The Proposal ($163.9 mil). It’s been a good year for the actress. And it’s another decent release for Warner Bros. when considering the $100.2 million film has a budget of only $29 mil.
Sony Pictures maintains the 3rd place spot with their latest Roland Emmerich-helmed disaster flick, 2012. The action-adventure grabbed another $18.0 million in its third weekend of release, adding to its domestic score which stands at $138.7 million. With the film taking in an amazing $348.1 million off foreign distribution, it now has a worldwide cume of $486.9 million. When today’s foreign numbers come in, it will likely have crossed that $500 million mark. The budget is listed at $200 mil.
Walt Disney Pictures lands in the 4th and 5th place spots with the new release of Old Dogs and the return of A Christmas Carol. “Dogs” debuted with $16.8 million, a decent debut since the budget is listed at only $35 mil.
Zemeckis’ latest motion-capture release, A Christmas Carol, followed right behind taking down another $16.0 million in its fourth weekend of release. After 24 days of domestic distribution, the film has tallied up $105.3 million. This has it well behind the $200 million price tag but the film has yet to see the foreign numbers really come in and with the Christmas shopping season officially beginning on Black Friday, it could stay in the top 6 releases for the next few weekends.
The last new wide release to speak of for this report is Warner Bros. adaptation of Ninja Assassin. The James McTeigue-directed action film landed in 6th place in its first weekend with only $13.1 million. Considering the film was showing in only 2,503, it came in with a respectable average of $5,248 per showing but it just could not keep up with the distribution levels of the top 5 films. After its first five days of release it has a domestic gross of $21.0 million. Decent enough numbers for a film with a budget of just $40 mil.
 
 

Rank
Movie
Weekend
Theaters
Average
Total
Budget
1
The Twilight Saga: New Moon
$42.5 mil
4,042
$10,515
$230.6 mil
$50
2
The Blind Side
$40.1 mil
3,140
$12,779
$100.2 mil
$29
3
2012
$18.0 mil
3,444
$5,226
$138.7 mil
$200
4
Old Dogs
$16.8 mil
3,425
$4,919
$24.0 mil
$35
5
A Christmas Carol
$16.0 mil
3,013
$5,311
$105.3 mil
$200
6
Ninja Assassin
$13.1 mil
2,503
$5,248
$21.0 mil
$40
7
Planet 51
$10.2 mil
3,035
$3,361
$28.4 mil
$70
8
Precious: Based on the Novel “Push”
$7.0 mil
663
$10,694
$32.4 mil
$10
9
The Fantastic Mr. Fox
$7.0 mil
2,033
$3,453
$10.1 mil
$40
10
The Men Who Stare at Goats
$1.5 mil
1,119
$1,370
$30.5 mil
$25

 
 
Friday, December 4, 2009 Releases:
Wide
Everybody’s Fine (2,200)
Brothers (2,000)
Armored (1,900)
Translymania
Limited
Up in the Air
Serious Moonlight

COMMENTS AND RESPONSES

Showing items 1 - 10 of 23
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StarlightGuard 11/29/2009 12:35:20 PM

holy hell -- that's a lotta money

the film is now considered the highest-grossing release ever in the cinematic categories of Romantic Fantasy, Vampire and Werewolf films.

I love that -- dig that knife in just a little bit deeper Jarrod, the guys will love ya for it

DaForce1 11/29/2009 12:49:06 PM

Meh.

Avatar will come out soon enough and the legion of squealing fanboys will obiterate any record a bad vampire movie set this year. Especially since it will be shown at the inflated 3D ticket prices.

If the producers of this vampire suckage were smart, they'd make the next movie in 3D and rake in even more babysitting money from the teenage girls in attendance.

littlemikey979 11/29/2009 1:20:55 PM

I still dont understand someone decided to release a good movie like The Blind Side against Twilight. I know lots of people who did not go to the movie, who wanted to see Blind, just because they didn't want to have to deal with the Twlight crowd. I think if Blind had been held a little longer or went out a few weeks sooner if would have done alot better then it did.

I would really like to know how these terrible decisions get made and who is making them. I thought one of the major reasons movies are released is to make money. 

Hobbs 11/29/2009 2:04:45 PM

Blind has only been out a few weeks and has already made 100 mil at the box office.  That's probably 50 mil more than the studio thought it was going to make.  How well did you think it would have done if Twlight wasn't playing? 

It's tough to call it bad decisions when Twlight is over 200 mil already and Blind hit the magic 100 mil mark.  Seems like good marketing decisions to me. 

No offense littlemikey but your comments don't make any sense.

 

DaForce1 11/29/2009 2:25:23 PM

Hobbs, actually The Blind Side and the vampire suckage movie both opened on Nov. 20th.

Granted, I was actually surprised to see an emotionally manipulative 'disease of the week' movie like The Blind Side hit the $100 million mark in a week's time. If anything, all the sold out vampire showings probably pushed people to buy tickets to see Sandra Bullock suckage since there really wasn't anything new out there.

Hobbs 11/29/2009 2:43:43 PM

I agree there wasn't much competition out there this weekend.  Granted even if there were, the tennage girls would have still pushed the bo totals past 200 mil.  As I said last week you can't underestimate the power of teenagers.  Instead of boy bands they have Twlight now.  I think they might be listening to you when it comes to making the next one in 3-D.  Once Avatars totals come in every studio is going to want all their movies to be 3D. 

Wiseguy 11/29/2009 4:09:35 PM

No one could've predicted what Blind Side is doing. I don't think Twilight had any affect on its performance, bottom line is that it's plain just a sleeper hit ala Hangover which wiped the floor with Land of the Lost I believe. 

Blind Side is your typical counter programming, aimed at an entirely different group than Twilight.

Thinking about checking Armored next week. I like the cast but the premise really isn't totally pulling me in. It's either that or staring at the AVATAR countdown

DarthDuck 11/29/2009 4:55:47 PM

Only thing I saw this weekend was Boondock Saints 2, which finally made its way to Michigan.

Wiseguy, I'm with you man, I can't explain it but I'm think about seeing Armored.  No idea why.

myklspader 11/29/2009 5:42:42 PM

 I have not seen anything listed here and most likely won't. Nothing seems of interest at all. Like the rest of you “Armored”, can't explain why but I seem to feel the need to check it out. 

I am going on limb though and saying I think “Avatar” will not do as well as people think. It has been a long time since Cameron and his ego had a major picture out plus every time I see a trailer it makes me think of “Ferngully” and plus with each trailer viewing I grow less and less interested in it… then again I do have a slew of free movie tickets so I may just use one up on the flick. 

akiraakobus 11/29/2009 5:46:29 PM

Ummmm its Disney's a Christmas Carol, not an American Carol, just sayin.

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