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Paramount Pictures has announced that their $15,000 thriller Paranormal Activity has grown from its midnight-only showings in a handful of college towns to become this year's biggest movie phenomenon, and will cross $100 million at the box office after only five weekends of national release as of Friday. In so doing, the movie has become the top grossing R-Rated thriller of the past decade.
Paranormal Activity began its theatrical life with midnight-only screenings in 12 college towns across the U.S. and quickly developed into a national wide hit, with fans visiting the ParanormalMovie.com website and demanded the film be brought to their city. After more than 1 million such requests, Paramount expanded the film nationally where it has been playing to packed theaters ever since.
"What is truly amazing about Paranormal Activity is the depth of commitment from fans who demanded to see it," said Paramount Pictures Chairman and Chief Executive Officer Brad Grey. "Adam Goodman, our head of production, believed in the film and championed it from the very first screening. This box-office milestone is also a testament to Oren Peli's considerable talents as a filmmaker. All of us at Paramount are proud to have been involved with his revolutionary project."
In Paranormal Activity, after a young, middle class couple moves into what seems like a typical suburban "starter" tract house, they become increasingly disturbed by a presence that may or may not be demonic, but is certainly most active in the middle of the night.
Especially when they sleep. Or try to.
Directed, written and produced by Oren Peli, the innovative thriller stars Katie Featherston and Micah Sloat. The film was produced by Jason Blum. Steven Schneider served as executive producer.
Follow Paranormal Activity on Twitter here, where you can find fan reactions, press reviews and theater information.
People should never have to "demand" to see a film that has already been made and sold to a distributer. This whole thing was beyond silly. The only real thing Paramount is proud of, is the fact they paid chump change for a movie that's hauled in over a hundred million...I really hope the people involved directly in the movie get some kind of profit sharing percentage. The movie itself was ok, but certainly not the scariest movie ever made like crazy fans and critics are touting!
Glad to see a horror flick that is not touting torture porn as horror doing reasonably well. Yeah it was not hands down scary like people/critics have been saying but it was still a decent little horror flick all around.
P.T. Barnum was a genius.