PASSION soars with heavenly sales in first week

By: Patrick Sauriol
Date: Thursday, September 09, 2004
Source: The Hollywood Reporter

To no one's surprise, Mel Gibson's THE PASSION OF THE CHRIST is a bona fide hit on home video. Following on the heels of the title's groundbreaking first day sales (which saw over 4 million units being sold within the first 24 hours of release), in its first week of release the combined DVD/VHS sales of PASSION almost matched 9 million units. Those seven days already have made the film the top-selling live-action home video release of all-time, eclipsing the past record holder, New Line's THE LORD OF THE RINGS.

Rental wise, the film is also making a killing: PASSION earned $9.45 million in its first week of release.


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