The DVD release of STAR WARS: EPISODE I - THE PHANTOM MENACE has set a new DVD sales record, and just barely beat out Universal's THE MUMMY RETURNS doing so.
According to Variety, in its first week, the DVD sold an estimated 2.2 million units pulling in a gross in sales of just over $45M. Previously, THE MUMMY RETURNS first week of sales was for just north of 2M, though the film's release did pull $90M in sales and rentals combined.
The next realistic challenger to the best-selling DVD crown looks to be the November 4th release of DreamWorks' SHREK.
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