PIRATES to Open A Littler Earlier

Very intelligent move. Now it's not just the midnight screenings but whatever you can pack into an additional four hours worth of time. You figure, hmmm...the biggest theater where I live has twenty screens. I have heard the movie is two hours and forty minutes in length. Spidey 3 opened on six screens at the large theater I went to.

If we figure six screens also for Pirates 3, First showing at 8, 8:15, 8:30, 8:45, 9:00 and 9:15 then the amount of screenings able to be given for the movie that night alone would be at least twelve with the possibility of thirteen to fifteen if they really wanted to push how long they stay open. Effectively doubling the volume of those that NEED to be first to see it.

Definitely not a bad tactic at all. We will see how it'll pan out.

A.

Definitely a desperate move!!!!
Great Move,, But desperate !!!!
this could be a deciding factor in 3 weeks between these two crazy movies..

i totally agree ... DESPERATE move, they figure "oh shit spiderman is gunna get all the money," and since the only reason they made sequals was for teh money they will do whatever it takes to get it in their bank accounts .... and did any one else notice that the headline for this article is "pirates will open a LITTLER earlier"?

Yeah, I'm sure Disney is real desperate here.

This isn't a "desperate" move, it's an "intelligent" move.

As I wrote in this week's Box Office Report, studio executives were taking note with the strategy that Sony enacted for Spider-Man 3.

In point of fact, future studio executives will be going towards the "Release my tent pole movie in 107-120 countries at once" policy.

And furthermore, Pirates 3 is coming out on Memorial Day weekend. It will have the beginning of June and the first weeks of official summer to rule. They have nothing and I do mean nothing to be desperate about.

Jarrod Sarafin

They could open it a week early and I wouldn't be there.

'Pirates 2' and 'Superman Returns' were both 2 and 1/2 hours long. The difference? Superman wasn't boring. Pirates WAS. Both Pirates 1 and 2 went on about a half hour longer then they should have. This time I'll be waiting for DVD.

I really liked Pirates 1 and 2, so I`ll definitely be there. I still don't know if they can do Spidey 3 numbers but it will be damn close.

I bet this is the first summer where we have "2" Billion Dollar Worldwide Blockbusters, ponyboy76...

Spider-Man 3
&
Pirates of the Caribbean: At World's End.

Pirates gets more money though because they have school officially out the week after its released.

I wish I had gotten to see the Non Boring Superman Returns, like Narpin.

Money is at the heart of any studio executive, whether it's to make a little bit or a lot. End of story. Classics that we adore, pictures that have transcended time, all made in order to make money. Does that mean the filmmakers behind them feel the same way? No, but it does mean like any business money put in is to obtain more money out.

Although I really loved Superman Returns, I have to agree in a fashion to nax37. Returns was a VERY large budgeted movie for the purpose of getting across all story and character. I have no issue with that and found Superman Returns to be fantastic.

On the other hand, to me Pirates 2 (I am not a big fan of the first one) was a phenomenal achievement in how we should hope our popcorn movies are. Depth, characterization, silly fun story, actors that can pull it off (I forgave Bloom and Knightly more in Pirates 2 than 1) and above all over the top action sequences that could in no way happen in reality.

I understand we all want a piece of the real world in our movies, but I want it in the characters, not the action. Make the action scenes as over the top ridiculous as possible. In fact, they made a movie that was entirely over the top action and I loved it. Why? Because it wasn't pretending in the slightest.

I'm a Transporter 2 fan and proud of it! You heard me...better than the original!!

A.

I agree that this is a smart move. Disney saw the SM3 numbers and is hoping to strike while the iron is hot. The Pirates promo machine will start to spin up into high gear now that SM3 has had its bow at the theaters. I think Disney let SM3 have its day, because why spend advertising dollars and try to compete with a movie that premieres almost a month before Pirates. Let Spidey have his day and after the second week, start a heavy rotation of commercials, articles in entertainment magazines and newspaper sections, and have Depp and crew all over the TV talk show circuit.