Platinum looks to saddle up readers via 'Cowboys' - Mania.com



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Platinum looks to saddle up readers via 'Cowboys'

By Rob M. Worley     September 29, 2006
Source: www.hollywoodreporter.com

Scott Rosenberg believes so strongly in "Cowboys and Aliens" that he began giving away the Platinum Studios graphic novel Thursday. The promotional initiative is part of the buildup to the movie and fits into Rosenberg's philosophy for bringing his company's intellectual property across as many platforms as possible from its very inception. Taking advantage of Platinum's recent purchase of Drunk Duck, the comic creator and fan community, several new pages will appear online every week at CowboysAndAliens.net. The print version will go on sale Dec. 6. More...

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