REAL STEEL Wins Bout -

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Real Steel has easy TKO at box office.

By Jarrod Sarafin     October 09, 2011


The suits over at DreamWorks Pictures certainly knows what moviegoers like to shell their hard-earned cash towards on a weekend at the cinema. Giant robots beating the hell out of each other. At the same time the studio has unleashed the DVD and Blu-ray release of Transformers: Dark of the Moon, the studio launched a different version of robot chaos in theaters this weekend, with Real Steel taking down the box office victory over its 3-day premiere.
The Hugh Jackman-led vehicle grabbed a decent $27.3 million in the U.S. market while likewise launching in 19 foreign markets, taking down another $22.1 million. Combined into a worldwide score of $49.4 million, the DreamWorks sci-fi tale hit it big with the young demographics, a key category that’s been noticeably absent at theaters the past month.
The studio estimates that 36 percent of their audience was under the age of 18 and 51 percent was under the age of 25. With the male gender making up 59 percent of those buying tickets, the pic also did relatively well with family outings jumping up 27 percent between Friday and Saturday’s numbers. o played like a family pic, evidenced by a 27 percent jump from Friday to Saturday.
"The film succeeded in playing to a variety of demos," said Disney chief Dave Hollis, adding that families made up 25 percent of the audience, teenagers 15 percent and couples 60 percent, many of whom were younger.
The production budget for the robot-boxing tale is listed at $110 million after tax rebates from shooting in Michigan.
Following in a distant 2nd place is the other new wide release for this weekend. Sony Pictures debuted their political drama The Ides of March into 2,199 venues over this first full October frame and the film found $10.4 million as a result. While that opening number isn’t spectacular, director George Clooney kept his budget down to only $12.5 million, guaranteeing a profitable run at the box office by the closing of its second weekend. With “politics” and “drama” being the key words for this release, the film played heavily to older audience members. As in 86 percent of the audience was over the age of 25. Sony also reported that 40 percent was under the age of 35 while women made up 58 percent of the audience.
The third place spot goes to last weekend’s victor, Dolphin Tale. The Warner Bros. Pictures family feature found another $9.1 million over its third frame, increasing its domestic cume to $49.0 million. Not bad at all when considering the budget was set at $37 million.
Sony Pictures is just $1 million shy of their budget for Moneyball after today, with the Brad Pitt-led film finishing in 4th place by taking in another $7.5 million. The latest numbers has their domestic score at $49.2 million, just shy of the $50 million price tag.
And taking down the 5th place spot is Summit Entertainment’s dramedy, 50/50. The Seth Rogen and Joseph Gordon-Levitt tallied up another $5.5 million on 2,479 venues across the nation, increasing their domestic gross to $17.3 million after 10 days of release. The budget is set at only $8 million so this is already a successful release for the folks at Summit.
Check out the rest of the top 10 down below.

Real Steel
$27.3 mil
$27.3 mil
The Ides of March
$10.4 mil
$10.4 mil
Dolphin Tale
$9.1 mil
$49.0 mil
$7.5 mil
$49.2 mil
$5.5 mil
$17.3 mil
$4.6 mil
$15.8 mil
The Lion King 3D
$4.5 mil
$85.9 mil
Dream House
$4.5 mil
$14.5 mil
What’s Your Number?
$3.0 mil
$10.3 mil
$2.9 mil
$23.3 mil

Friday, October 14, 2011 Releases:
Footloose (3,300+)
The Thing (2,900+)
The Big Year (2,200+)
Labios Rojos
Chalet Girl
Texas Killing Fields
My Friend Pinto


Showing items 1 - 10 of 10
wvugopher 10/9/2011 2:54:28 PM

I saw this on friday and I enjoyed it.  The plot has been done before and the final scene really is a just like the  first fight between rocky and apollo creed. 

Clownican 10/9/2011 5:44:09 PM

Who Okayed a 110 mil budget on Real Steel? What were they thinking?? I guess they might make it worldwide and profit from DVD/Blu-ray sales............

vitieddie 10/9/2011 8:10:58 PM

Real Steel

*minor spoilers*


AKA Rocky 7 AKA Ali V Foreman 2011

The director should have shown some restraint as the tears flowed too freely and the dramatic (mushy) moments lingered a bit too long.

But overally the dialogue was snappy and performances were terrific. The plot was ok but it did manage to weave the father-son story nicely with the robot-robot action. There were quite a few funny bits and the action was enjoyable. I'm happy they didnt have a "bad guy tries to sabotage good guy" sub plot. This movie gets my thumbs up.


wessmith1966 10/9/2011 10:13:39 PM

I must admit that I wasn't expecting to like Real Steel; it looked too cheesy plus I'm not a big fan of Hugh Jackman. That being said I enjoyed the film with my girl's boys. It was a fun popcorn movie that had a pretty good heart and some laughs. The boys loved watching the robots kicking the daylights out of each other. I promised them to find my old Rock 'em Sock 'em robots in my parents' attic so they can play Real Steel. It was nice seeing Evangeline Lilly on the big screen. She's such a cutie.

Dazzler 10/10/2011 4:33:25 AM

I enjoyed it a lot, I could have done without the welling up in tears with Kate and the kid at the end however.  Maybe the sequel could be military grade bots fighting in combat?

BunyonSnipe 10/10/2011 4:46:59 AM

The budget for The Lion King SHOULD include the cost of 3D conversion...

wessmith1966 10/10/2011 6:38:45 AM

I'm glad Courageous has been a success for Alex. I'm really not one for religion-based films, but Alex makes pretty inspiring films. If you like sports movies and haven't seen Facing the Giants, give it a shot. It's a faith-based film but very enjoyable and just one of those feel good films.

horcruxx 10/10/2011 8:07:34 AM

Saw it yesterday and liked it, really entertaining and the performance was great, you actually feel for Atom, the scene where he is looking at himself in the mirror almost makes you believe that he is more than a robot. In a nutshell Real Steel is a good movie and worth watching.

aegrant 10/10/2011 9:44:28 AM

My kid loved this movie and from the audience in the theatre the other kids there loved it too. They actually clapped during key scenes of the movie. All I could think about during the movies was how much I liked my Rock'em Sock'em Robots when I was a kid - over 30 years ago.

weiff 10/10/2011 5:35:28 PM




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