Can a revised Roy Rogers on the silver screen re-capture the glory of yesteryear? The 821 Entertainment Group and Roy Rogers Family Entertainment Corp. hope so because they're planning to have the heroic Rogers ride again in a King of the Cowboys film trilogy along with other medium launches such as animated TV, interactive game and merchandising efforts.
Instead of releasing the new films as the traditional western we remember, 821's CEO Eric Geadelmann says the plan is to mix the Roy Rogers brand name with "a family fantasy adventure. Roy Rogers, Dale Evans and Trigger are quintessential figures of America, and we will introduce this franchise to a new audience while capitalizing on the millions of Roy Rogers fans worldwide."
Gaedelmann said Rogers was the personification of the heartland and family values that 821 Entertainment was formed to produce and finance films on. The top Western box office star from 1943-1954, Rogers made more than 88 films with Evans and Trigger; produced and starred in 100 episodes of his own TV show; and appeared on more than 400 licensed items, with 120 million comic books sold.
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