The SCIFI Channel Talks SYFY Comments -


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Hobbs 3/27/2009 11:57:44 AM

And I thought Caroline Kennedy was know....

My first thought was to tell stephen to edit this interview but then that's probably a line you don't want to cross if you give interviews...even if the guy does come off bad.

come on hanso, you've got be kidding? I like those shows too but not on scifi.  Keep those on VH1. 

I'm with wiseguy and littlenell, nuff said.


hanso 3/27/2009 12:27:11 PM

But Hobbs, think of the possibilities Midget Mac can bring to Syfy!


hanso 3/27/2009 12:29:39 PM

Everytime I see Midget Mac I think of the Naked Gun's line: 

"Like a midget in a urinal, I gotta keep on my toes"

Did you guys know there is a Naked Gun 4 script running around?

karas1 3/27/2009 12:35:58 PM

Aside from being completely shocked by all the "you knows" (the guy comes off sounding like a moron) there didn't seem to be a whole lot of content in the interview.  What I got from it was...

A) they don't want to scare off viewers who don't want to think of themselves as geeks.

B) they think this new name is cooler and change for the sake of change is good.

C) the new name does not reflect a dilution of the SciFi brand but will allow them to include more varried content.

My reactions

A) Well, my first reaction is "frell the mundanes!" but I guess there are a lot of them out there and the more people watch the more money they get.  Still, the most successful movies ever are sci fi or fantasy and  J Q Public doesn't seem to have any problem plunking down their hard earned money to see The Dark Knight or the latest Star Wars sequel.  Why should tuning in the Scifi Channel be such a problem for them?

B) Hah!  They may think this but they are wrong. 

C) double Hah!  Broadening content and not diluting the brand are diametrically opposed.  And being Scifi doesn't seem to have kept them from having a broad range of content already.


BlindJustice 3/27/2009 12:40:07 PM

I agree with fft, look at TV land. It was best known for clasic TV shows(gunsmoke, Andy Grifith etc...) but now they show epps if CSI:NY and such. A name is a name, you change your name to New Coke and everyone will scream for the classic back....or is that the pan?????

shadow1701 3/27/2009 1:59:34 PM

So what if SCI FI is associated with Star trek, or science fiction only? Food network is solely food, and they're doing just fine.

zaldar 3/27/2009 2:12:32 PM

Agreed with all the above.  Change to try and expand the brand is a mistake.  I want my niche channel back!  The idea that you have to grow to survive is crazy.  Keep up the good shows keep the people you have now and don't worry about anyone else!  If they are not going to turn to a channel that shows such good stuff as B5 BSG and Farscape than let them sit in their own stupidity!

TayDor 3/29/2009 1:51:53 AM

Yes, its just a name.

But the name says something about the channel.  To me, when I see the name "Syfy", I get this image of bubblegum pop - perky - wanna hang out at the mall? vibe,

almostunbiased 3/29/2009 6:59:55 AM

I've never been an avid watcher of SciFi, but I'll probably watch SyFy even less.  I was completely excited when SciFi first emerged, but it never turned out to be the channel I hoped it would.  That said LittleNell is right on the money.

kirk 3/29/2009 11:45:54 AM

Just don't like it and the name change won't help draw in more viewers. With the ever growing glut of independent channels available, people are overwhelmed by choices. Syfy sounds less interesting than SciFi.


As stated many times here, it is the programming that makes the channel and SciFi's programing has sucked for a long time. So broadening the programing choices can only weeken the channel's appeal. If I can see Sienfeld or Family Guy on 4 different stations I am not going to be drawn to anything new. But if a station makes an identity that other stations don't have, then I am more likely to want to visit that station, especially if it is a genre that I enjoy. SciFi was one of the first stations on cable that I actually wanted to get though since then I have lost my initial interest due to the random programing that they have developed. With the huge back catalog of scifi shows and series I can never understand why they have to run some of the weak programs they include in their rotation.


They need to fix the programing, NOT the name.

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