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Screen Gems Scores at the PROM

Brittany Snow is in for some "surprises" on her upcoming PROM NIGHT(2008).
© Sony/Screen Gems

It seems teen audiences agreed this weekend that PG-13 rated remakes of slasher cult classics was the way to go. Sony Screen Gems’ Prom Night opened up this weekend against David Ayer’s Street Kings and came out on top with a 22.7 mil payday. Not really spectacular first place numbers there but this is the waning days of the such tallies as Iron Man prepares to open up on May 2^nd and kick off the summer season.

Prom opened up on just 2,700 theater prints around the nation so it points to a respectable average rate of $8,407 per showing. No budget is listed but it shouldn’t be very high.

As pointed above, David Ayer (Harsh Times) came into second place with his crime drama Street Kings gathering 12.0 mil at the box office. Fox Searchlight debuted the film in only 2,467 theaters, which has its average at $4,864. Again, no budget is listed. Obviously, this is better numbers for Ayer than Harsh Times, which managed a total domestic haul of 3.3 mil and a total foreign gross of 2.6 mil with its 956 theaters.

While Sony’s genre branch enjoyed the top spot for this report, the main distributor took 3^rd with its hit crime caper 21 grabbing another 11.0 mil. The Kevin Spacey starring adaptation of the M.I.T vs. Vegas tale is already a success, having scored the top spot the previous two weekends and grossing 62.6 mil in three weeks of release. Sony’s listed the budget at just 35 mil.

Nim’s Island follows in 4^th place for Fox. The children fantasy may prove profitable in the end for the studio but it’s not in a hurry and it won’t come anywhere close to Fox’s Horton receipts. Nim grabbed another 9 mil this weekend and has a two-week tally of 25.2 mil on its 3,518 theaters. Fox lists the budget at 37.

Universal’s Leatherheads dropped 51% from its previous weekend, taking in another 6.2 mil on its 2,771 theaters. This can’t be very good for the studio or director Clooney since its budget is listed at 58 mil. It has grabbed only 21.9 mil in two weeks and it still has quite a bit to go.

While Fox isn’t enjoying superb numbers with Nim’s Island, the same can’t be said for its adaptation of Dr. Seuss’ Horton Hears a Who, which has pretty much been the biggest hit of the Spring 2008 season. In fact, no other film in the top 30 for this report even has the 100 mil mark while Horton is 40 mil past it. The children fantasy pulled in another 6.0 mil in its fifth week of release. Domestically, it has a 139.6 mil tally while also grabbing another 90.3 overseas. Fox lists their budget at 85.

The final debuting film of the weekend is closer to a limited release than wide theatrical bow but it still managed 7^th place for the report. Miramax scored the spot with its Smart People vehicle taking in 4.2 mil on only 1,106 theaters across the nation. This has it averaging $3,797 per showing.

Paramount and DreamWorks has a lot to be horrified from its adaptation of Scott B. Smith’s The Ruins. The film dropped a whopping 59.4% in its second weekend and lands in the 8^th place with only 3.2 mil. While they haven’t released a budget, no studio wants their film debuting at #5 and landing in #8 in its second week. I’m sure they saw the film doing better than its 13.4 domestic haul as well. Clearly not enjoying the same success as the teen centered Prom Night.

The same failure goes to MGM’s Superhero Movie, which also isn’t enjoying the same success as previous features in the whole spoof genre. In its third week, it managed the 9^th place and grabbed only 3.1 mil. Domestically, it has only 21.2 mil while no budget is listed.

Paramount takes the final 10^th spot with its Owen Wilson comedy Drillbit Taylor 2.0 mil at the box office. This film has been another ho-hum experience for studio executives with it grossing only 28.4 mil in four weeks of release.

Friday April 18, 2008 Releases:

Wide

The Forbidden Kingdom (3,000+ theaters)

Forgetting Sarah Marshall (2,700+ theaters)

88 Minutes (2,000 theaters)

Limited

Pathology

Where in the World is Osama Bin Laden?

The Life Before Her Eyes