Sega to drop DREAMCAST price -

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Sega to drop DREAMCAST price

NFL 2K1 and NBA 2K1 to join All-Star Lineup

By James Stevenson     July 25, 2001
Source: Hollywood Reporter

The Hollywood Reporter has reported that recent rumors regarding a DREAMCAST price drop are true. Sega will also move additional games into the All-Star lineup, effectively dropping the prices to $19.99.

Sega is dropping the price in order to sell through its remaining supply of DREAMCAST units. In addition, popular online sports titles NFL 2K1 and NBA 2K1 will join the All-Star lineup.

"After the initial price drop to $79.99, Sega has told us that they will further reduce the price of DREAMCAST to $49.99 either around Christmas or early next year, depending on how much inventory they have left over," says Doreen McKenzie, director of merchandising and video games at Babbage's Etc.

"Although we're already ahead for the year with DREAMCAST sales, the drop to $79.99 will double our current monthly sales," Electronics Boutique vp Pete Roithmayr said. "When you think about the DREAMCAST system selling for $49.99 next January, it's almost scary."

Sega has not commented on the price drop.


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