SEMI PRO Scores Small Victory
By: Jarrod SarafinDate: Sunday, March 02, 2008
It was a rather slow week at the box office and the numbers show. There’s no movie pulling in numbers in the 20 mil range and only 2 films which crossed the 10 mil range. Still, we’re reaching the end of the slow season if last year’s March is any indication. Who knows if this coming month is as successful as last year’s 300, Wild Hogs and TMNT but 10,000 B.C, Doomsday and Horton Hears a Who could have a shot at it. Or perhaps not.
Whatever the case, let’s get to the here and now. As expected, Semi-Pro is the number 1 film of this box office report, having been launched in 3,121 theaters across the nation and clocking in at a streamlined 1 hour and 30 minutes. These kinds of stats has the film the pulling in 15.2 million domestically in the first three days of release.
Following in 2nd place is last week’s champion, the political thriller Vantage Point. Sony scored the last 10+ mark for the weekend with the film grabbing 13.0 mil on its 3,150 theaters across the nation. The studio is likely happy with these numbers seeing as it now has the film at 41.0 mil in ten days of release with a budget listed at only 40 mil. This has it set up for some clear profitable numbers for Sony. It hasn’t really been widely viewed overseas yet with only 1.7 mil from foreign sales.
Paramount Pictures has Spiderwick Chronicles in 3rd place in its third week of release, pulling in another 8.7 mil. I’d say this has the fantasy continuing steady numbers but the film is still showing in the most theaters out of the top 10 with 3,654 prints. That makes for an average rate of only $2,395 per showing. It also has a long way to go before it gets anywhere near the profitable range for Paramount. At the current moment, it has 55.0 mil domestically and only 3.1 mil in foreign territories. That has it at 58.2 mil in 18 days of release and a budget listed at 90 mil.
For not so wide-released films, The Other Boleyn Girl from Sony is the clear favorite of the group, having won the average showing rate for this report even if it landed in 4th place. The studio launched the film in only 1,166 theaters with an opening bow of 8.3 mil. This has its average at $7,118 per showing, which is clearly #1 of the top ten.
Fox’s fantasy adaptation of Jumper dropped two slots to 5th place for the weekend with it cashing in another 7.6 mil. The film is still getting shown in 3,128 theaters so like Spiderwick, it only has an average rate of $2,429 per showing. Unlike Spiderwick though, it’s pulling in decent oversea numbers with 66.8 mil domestically and another 60.4 mil internationally. The film has a budget of 85 mil and a worldwide gross of 127.2 mil in three weeks of release.
Disney stepped down two places with its sequel Step Up 2 the Streets pulling in 5.7 mil in 6th place. The follow-up to their 2006 success has likewise pulled in successful numbers for the studio, having accumulated 48.5 mil in three weeks of release. While this domestic mark is less than its counterparts Jumper and Spiderwick, it’s clear that this dance-off sequel doesn’t have the same budget even if Disney isn’t giving us that price range. It’s likely already in the profit margins for Disney and it will end up grossing as much as its predecessor, which finished off at 65.3 mil in 2006.
WB’s romantic adventure Fool’s Gold only dropped 28.4% in its fourth week of release, landing in 7th place with 4.6 million. The movie is taking advantage of being one of the only “couple” films and still getting shown in 2,845 theaters across the nation. No budget is listed by WB but it has 64.6 mil worldwide, 59.0 domestic and another 5.6 in foreign territories.
The final new release for the weekend, Summit Entertainment’s Penelope, found its way into 8th place by taking in 4.0 mil. The independent distributor only launched the Christina Ricci-James McAvoy vehicle in 1,196 theaters so this has its average rate at $3,349 per showing.
Miramax re-launched No Country for Old Men into 2,036 theaters this weekend after their film won the most Oscars last weekend but it didn’t translate into great box office numbers. The Coen-directed award winner landed in 9th place with 4.0 mil in receipts. This amounts to an average rate of only $1,966, which likely signifies that audiences either didn’t know about the wide release or passed on it preferring for it to hit DVD instead. In 17 weeks of release, the film has a domestic gross of 69.5 million. No budget is listed.
This could be the final weekend where we’re talking about Fox Searchlight’s Juno, film which landed an Oscar for new screenwriter Diablo Cody. After 13 weeks at the box office, the film finished in 10th place with 3.3 mil in box office receipts. Out of all the Oscar films, this is clearly the most successful by having domestically grossed 135.1 mil.
| Rank | Movie | Weekend | Theaters | Average | Total $ | Budget | Week # |
| 1 | Semi-Pro | 15.2 mil | 3,121 | $4,870 | 15.2 mil | - | 1 |
| 2 | Vantage Point | 13.0 mil | 3,150 | $4,126 | 41.0 mil | 40 | 2 |
| 3 | Spiderwick Chronicles | 8.7 mil | 3,654 | $2,395 | 55.0 mil | 90 | 3 |
| 4 | The Other Boleyn Girl | 8.3 mil | 1,166 | $7,118 | 8.3 mil | - | 1 |
| 5 | Jumper | 7.6 mil | 3,128 | $2,429 | 66.8 mil | 85 | 3 |
| 6 | Step Up 2 | 5.7 mil | 2,528 | $2,260 | 48.5 mil | - | 3 |
| 7 | Fool’s Gold | 4.6 mil | 2,845 | $1,648 | 59.0 mil | - | 4 |
| 8 | Penelope | 4.0 mil | 1,196 | $3,349 | 4.0 mil | - | 1 |
| 9 | No Country for Old Men | 4.0 mil | 2,037 | $1,966 | 69.5 mil | - | 17 |
| 10 | Juno | 3.3 mil | 1,631 | $2,053 | 135.1 mil | - | 13 |
Friday March 7, 2008 Releases:
Wide
10,000 B.C (3,300+ theaters)
College Road Trip (2,500 theaters)
The Bank Job (1,350+ theaters)
Limited
CJ7
Miss Pettigrew Lives for a Day
Married Life
Snow Angels
ParanoidPark
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Not amazing, but pretty good.