SHREK Wins Poor Holiday Race -

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SHREK Wins Poor Holiday Race

Shrek Forever After wins over Persia and Sex.

By Jarrod Sarafin     May 30, 2010


It seems a safe bet that theater chain operators across the nation are now pondering ways to slash their summer payrolls. After an April box office showing that was average at best, the various chains and studio executives were hoping that the month of May would turn things around. And with the month coming to an end it looks like those optimistic hopes were dashed. This weekend’s holiday report has turned in the lowest grossing Memorial Day races in nine years. In looking at the attendance side of things, it’s one of the worst in the past fifteen years. Overall the industry took a 20 percent decline from what they saw the same time last year.
Neither of the two new wide releases, Prince of Persia: The Sands of Time or Sex and the City 2, could overcome DreamWorks Animation’s Shrek Forever After, which looks to take the victory for its second weekend in a row. The final installment that follows Mike Myer’s green hero grabbed $43.3 million over the 3-day frame, averaging $9,926 in its 4,367 theaters across the states.
No film crossed the $10 k mark in averages per theater, a sign of the dismal attendance numbers over the Memorial Day weekend.
Taking the 2nd place spot is Warner Bros. and New Line’s female-targeted sequel Sex and the City 2. The girls were back, shopping up $32.1 million over the weekend and $46.3 million if you include its Thursday debut. The studio says that 90 percent of Sex’s audience was female, with 54 percent of it being under the age of 35. The producers placed the budget at $100 million so it’s nearly halfway there after its first four days of wide release.
Debuting in 3rd place was Walt Disney’s fantasy Prince of Persia: The Sands of Time. Based on the best-selling vidgame franchise, the Jake Gyllenhaal slashed up only $30.1 million over its first weekend. 58 percent of its audience was male and 58 percent was under the age of 25. Not a very optimistic showing for Disney here as the studio shelled out $200 million for production costs. Like Robin Hood, this average performance in domestic theaters will now place the pressure in foreign markets so the studio can come out ahead.
The fantasy was the 1st place winner in foreign circuits, grabbing $59 million from 7,100 screens in 47 territories. With last weekend’s early oversea launch, “Persia” has international cume of $87.5 million.
In its fourth weekend of release, Paramount Pictures’ Iron Man 2 dropped down two slots to 4th place by shooting up another $16.0 million on 3,804 theaters. The latest performance increased their domestic gross to $274.6 million. If you include the $276 million it has taken from international sales the comic sequel has a worldwide cume of $550.6 million.
Taking the 5th place spot over the Memorial Day race, and also dropping two slots, is Universal’s remake Robin Hood. The Russell Crowe-led adventure grabbed another $10.3 million in its third frame, increasing their domestic cume to $83.0 million. With a $200 million budget, its foreign gross of $154.6 million has helped the studio quite a bit with an overall worldwide gross of $237.6 million.
And as most of you Maniacs saw last week, Walt Disney did hit a nice milestone before the weekend began with their Tim Burton-directed remake for Alice in Wonderland. The 3D fantasy joined the $1 billion worldwide club, thanks to its foreign gross of $667.7 million. With the March release hauling in $332.9 million here in the states, they now have a worldwide cume of $1,000,690,000.
With all these average summer showings at the box office, you have to wonder if a March release will outperform the summer line-up when it’s all said and done.

Shrek Forever After
$43.3 mil
$133.0 mil
Sex and the City 2
$32.1 mil
$46.3 mil
Prince of Persia
$30.1 mil
$30.1 mil
Iron Man 2
$16.0 mil
$274.6 mil
Robin Hood
$10.3 mil
$83.0 mil
Letters to Juliet
$5.9 mil
$36.6 mil
Just Wright
$2.2 mil
$18.1 mil
Date Night
$1.7 mil
$93.4 mil
$1.4 mil
$7.1 mil
How to Train Your Dragon
$1.0 mil
$212.6 mil

Iron Man 2 continues to dominate the summer 2010 releases so far. And with none of the Memorial Day weekend releases throwing down the gauntlet, it seems a safe bet we’ll have to wait until July before anyone shows a challenge towards the Paramount sequel.  
Iron Man 2 Numbers:
Budget: $200 mil
Opening: $128.1 mil

Domestic: $274.6 mil
Foreign: $276.0 mil
Worldwide: $550.6 mil
Robin Hood Numbers:
Budget: $200 mil
Opening: $36.0 mil

Domestic: $83.0 mil
Foreign: $154.6 mil
Worldwide: $237.6 mil 
Shrek Forever After Numbers:
Budget: $165 mil
Opening: $70.8 mil

Domestic: $133.0 mil
Foreign: $25.7 mil
Worldwide: $158.8 mil
The Prince of Persia: The Sands of Time Numbers:
Budget: $200 mil
Opening: $30.1 mil

Domestic: $30.1 mil
Foreign: $87.5 mil
Worldwide: $117.6 mil
Sex and the City 2 Numbers:
Budget: $100 mil
Opening: $32.1 mil

Domestic: $46.3 mil
Foreign: $27.6 mil
Worldwide: $73.9 mil
Friday June 4, 2010 Releases
Marmaduke (3,000)
Get Him to the Greek (2,700+)
Killers (2,700)
Splice (2,500+)
Double Take


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decepticons2 5/30/2010 4:39:08 PM

It probably doesn't look much better for the month of June a few movies might have a big open but probably no staying power. The only one with any real signs a huge box office is Toy Story 3, in my opion.  If A team or Karate kid have a huge weekend bet they see 60% plus drop in week two even though they are on my list to see.

AlpineWoods 5/30/2010 5:27:03 PM

I saw Prince of Persia on Friday and liked it. Of course, it was different from the video game, but still was a good adaption compared to other video game movies of the past. The trailers for Splice look good. I'm seeing it next Friday. How about anyone else?

hanso 5/30/2010 5:29:06 PM

Well there goes the hopes for Prince of Persia: Warrior Within to get made.  I'm disappointed with the Prince of Persia's box office, I was hoping it would pull off more and maybe kick start some other video game franchises (God of War, BioShock, Uncharted, Dead Space) off the ground.   

krathwardroid 5/30/2010 5:56:53 PM

I don't think these results were that surprising, after what I've been reading about Sex and the City 2, especially.

As for Splice? Eh, not sure about this one. I think I'll wait for Toy Story 3 instead.

fft5305 5/30/2010 7:37:55 PM

I thought Prince of Persia might do a lot better.  The previews had a very Pirates feel to them. I didn't think it would do that well, but I was hoping it would grab the #1 spot. Ah well...

MutantNinjaLoungeSingr 5/30/2010 8:47:26 PM

POP went up against two sequels with pretty big built-in audience.  3rd place isn't so bad going up against those (and it wasn't far behind SITC2)

My guess is next week it will finish third next week too behind Shrek 4 and Marmaduke, and in front of Splice.

SITC2 will drop off to 5th or 6th

CaptAmerica04 5/30/2010 9:14:01 PM

Don't give up yet, Hanso.  There appears to be NOTHING of interest or value coming out next weekend, so Prince of Persia might still pull down some decent numbers.

Look at it this way:  it's already proven to be a more profitable video game adaptation than anything before it.  Unless I'm mistaken, even the insipid Resident Evil series hasn't made quite as big of a splash at the box office as PoP... so there might still be some hope.  (Personally, I'm rooting for an Assassin's Creed movie!)

goirish83 5/30/2010 9:46:33 PM

Prince of Persia was actually a very good movie, I figured it would be #2 behind Shrek.  I do not understand how a movie that was at 14% on Rotten Tomatoes does 31 million (  MutantNinja did hit the nail on the head.  I think this movie could do better than any of the movies opening next week, so we shall see.

jppintar326 5/31/2010 12:06:17 AM

I hope nobody on this ste was dragged to SATC2.  That is one of the many beneifts of being single.  I still intend to see Prince of Persia because it is probably the movie I would actually want to see.  I got the four Shrek Forever After McDonalds glasses which is my limit for interest in the latest movie.

Note:  At a screening of Iron Man 2 I went to a week ago, some lady in the front would not stop texting.  I got so mad, I complained and the manager came in and told her to stop.  How many times do they have to tell you no cellphones and text messaging in the theater.  Good Grief.

karas1 5/31/2010 3:38:08 AM

I saw Sex And The City 2 on Saturday (not because I really wanted to but my mom wanted to go).  It was really embarrasing.  Ugly American women travel abroad and tromp all over local customs and offend people.  And wear fancy clothes, some of which looked like things Cher would wear to the Oscars.  And mope about their relationships.  Ho hum.

You guys will like the lithe Irish nanny who doesn't wear a bra though.  Particurlarly the wet tee shirt scene.

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