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Snow falls for THE DAY AFTER TOMORROW

Weather created for movie promotion

By Sue Schneider     May 31, 2004


Dennis Quaid gets ready to make it snow and rain on Sunset at the unveiling of the billboard for The Day After Tomorrow copyright Sue Schneider
© 2004 Sue Schneider

Snowing on Sunset Boulevard in West Hollywood! That's just what happened when Twentieth Century Fox unveiled THE DAY AFTER TOMORROW billboard. After Dennis Quaid spoke to the media about the movie he was more then happy to make it rain and snow on the actors standing up on the billboard who seemed to really enjoy themselves with their umbrellas and building a snowman.


THE DAY AFTER TOMORROW opened May 28th in theaters.



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