SPLASTK - First Web Syndicated Comic Book Fueled Video Network - Mania.com



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SPLASTK - First Web Syndicated Comic Book Fueled Video Network

By Rob M. Worley     December 17, 2007

From a press release

Next Generation Video Player created by Platinum Studios & Comflix Studios to target highly desired Early Adopters

LOS ANGELES, Dec. 17 /PRNewswire/ -- Platinum Studios, Inc., an entertainment company that controls an independent library of comic book characters from all over the world, and Comflix Studios, Inc., a Los Angeles and New York based multi-media company, announced today the creation of "Splastk," the first web syndicated on-demand video network featuring free comic book-inspired animated content powered by the Splastk player and anchored by http://www.Splastk.com.

"Adding a dynamic element to the static print comic is the specialty of Comflix Studios," said Platinum Studios President, Brian Altounian. "This partnership not only gives Platinum and Comflix an innovative vehicle to deliver great comics, it also benefits affiliate websites by supplying targeted premium content, enhancing overall user experience, while generating ad revenue."

The customized Java-based player, compatible with any web browser, will host original material as well as aggregate content from multiple sources to deliver video simultaneously to a growing network of pop culture sites. Splastk animated videos are free to site users and are sponsored by brief, pre-roll targeted advertisements that help affiliate sites monetize their traffic. Companies advertising on the Splastk network will gain direct access to a targeted, desirable, and elusive audience without having to purchase multiple inventory on a diverse group of niche well-trafficed sites.

Advertisements and creative content will be seen by the coveted pop-culture core 18-34 male demographic. The network is currently anchored by a number of sites centered around the web-comics community including http://www.DrunkDuck.com, http://www.comflix.net., http://www.comics2film.com, http://www.topwebcomics.com, http://www.keentoons.com, and http://www.smackjeeves.com. The partnership of site affiliates uniquely positions the Splastk Network as the innovator and leader in advertiser-supported comic book driven programming for the web. Splastk delivers the difficult to reach male 18-34 "early adopters", an audience with interests uniquely focused on technology, gaming, electronics, movies, music and automobiles. The wide range of titles and themes in the Platinum Studios Comics library, coupled with the production capabilities of Comflix, provides brand marketers with unlimited brand integration opportunities that will further the effectiveness of the advertising partners' message.

"With traffic currently at six million uniques and over 100 million page views per month, the Splastk network clearly has a big targeted reach," adds Comflix Studios CEO, Scott Schneider. "Between the two considerable libraries of Platinum and Comflix Studios, website viewers are getting highly entertaining and engaging content."

"Hollywood has made the San Diego Comic-Con International into one of the biggest pop culture events of the year," said Altounian. "Film studios, game developers, and advertisers are keenly aware of the influence this audience has in the success of their products."

Current available video titles on the Splastk player include Dracula vs. King Arthur and The Last Sin of Mark Grimm from Comflix Studios, as well as Dylan Dog and Sidekicks from Platinum Studios. Upcoming planned productions include adaptations of Platinum's Hero By Night series and Cowboys & Aliens.

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