SUPERBAD Geeks Laugh at Competition
By: Jarrod Sarafin, News EditorDate: Sunday, August 19, 2007
In one corner, we have a comedy from Sony, Superbad, which stars no big names (Unless Seth Rogen and Michael Sera matches up with Nicole Kidman, Daniel Craig these days…) at all but has had a heavy hitting advertising campaign. In another corner, we have a historical action film from the Weinsteins, The Last Legion, which stars one or two known names but has had no advertising help whatsoever. Coming into that entertainment ring standing in the third corner is a remake of sci-fi classic, Invasion, which had plenty of advertising for Warner Bros.
Who wins?
Sony wins this weekend with a comedy starring nobody in particular (Seth Rogen being the biggest star attached.). Meanwhile, Warner Bros, doesn’t do well at all with the sci-fi remake…And the Weinsteins? They’re not even worth mentioning seeing how their film doesn’t even break the top 10. The film is another failure for their growing resume of “misses”.
Landing in the top spot this weekend is the Sony comedy, Superbad, pulling in an estimated 31.2 million for the 3-day debut. The film (produced by comedy juggernaut Judd Apatow) was launched in 2,948 theaters across the nation making its average around $10,583. This isn’t exactly eye opening numbers for a #1 film in our box office report. If anything its clear indication that school is back in session across many areas of the country and that the summer is officially closed. I doubt Sony is complaining about the moderate success of their film seeing how the budget is set at only 20 million. This first weekend has it nearly 12 mil past that mark making it a clear success for the studio.
Following behind in 2nd place is last weekend’s top earner, Rush Hour 3, starring Chris Tucker and Jackie Chan once again kicking Triad butt for director Brett Ratner. The buddy cop feature pulled in another 21.8 million in 3,778 theaters in its second weekend. Not bad at all for New Line and the Rush Hour franchise since it has pulled in 88.1 mil in only 10 days of release. It still has a little ways to go before it hits the 140 million budget but that shouldn’t take long once overseas numbers begin rolling in…
In 3rd place is the third installment in the Bourne franchise, The Bourne Ultimatum. This film is a very clear success for Universal Pictures chasing in another 18.9 million this weekend and dropping only 42 % from its previous weekend totals... Bourne has been out in theaters for 17 days now and has raked in 163.8 million domestically. With a budget of only 110 mil, you can see why this is a clear success. It hasn’t even been released overseas in most markets.
Fox executives are still pleased to see The Simpsons Movie do well landing in 4th place over the weekend with only a 40% drop. The comedy starring Springfield’s favorite family laughed up another 6.6 million in its 4th week of release. With a budget of only 75 mil, it has garnered 165.1 in total domestic receipts.
Now, it’s time to talk about one of those films which didn’t do so well as pointed out in the opening statement of this report. Warner Bros missed the bank even with a heavy hitting advertising campaign on their sci-fi remake, Invasion. The film starring Nicole Kidman and Daniel Craig opened up to only 6.0 mil in 5th place this weekend in 2,776 theaters. It seems clear that it didn’t pull audiences away from the three comedies above and the Bourne adventure. No budget has been listed so we don’t really know how big of a “miss” this is...
In 6th place this weekend is another miss for director Matthew Vaughn and Paramount, Stardust. The film based off the much respected sci-fi author, Neil Gaiman, pulled in only 5.2 million in its second weekend of release. Over the first two weeks, it has only 19.0 mil in total domestic receipts. With a budget of 70 mil, it still has a ways to go for Paramount.
Following behind in 7th place is the very steady New Line musical remake Hairspray. It has been standing still in recent weeks pulling in some respectable numbers for the studio. In fact, the musical starring John Travolta broke the 100 mil barrier this morning in its fifth week of release taking in another 4.2 million over the last 3 days. Its total domestic take is now at 100.5 mil.
Landing in 8th place is the live action, Underdog, for Disney. The superhero like dog hasn’t done very well against the competition that it’s had over the past 3 weeks. Perhaps, it just didn’t have enough to draw the kids away from preparing for school. The adaptation of the cartoon pulled in another 3.6 mil over the weekend in its 2,551 theaters across the country. It now has 31.6 mil in three weeks of release.
Warner Bros may have missed the mark with Invasion but they certainly didn’t miss anything with their successful franchise, Harry Potter. The fifth adventure in the franchise, Harry Potter and the Order of the Phoenix, continues to do well around the world. Here in the states it pulled in another 3.5 mil landing in 9th place. In 6 weeks of release, the magical trio (Harry, Ron & Hermione) has grabbed 278.6 million in domestic totals and another 594.0 million overseas. The total worldwide take is 872.6 million and that isn’t including this weekend’s foreign take. When the numbers are updated, by next weekend it will be very close to the 900 mil mark if not already past it.
Taking up the 10th and final place is the Universal comedy, I Now Pronounce You Chuck and Larry, starring Adam Sandler and Kevin James. The firefighter comedy pulled in another 3.5 million over the weekend in 2,258 theaters. This has its domestic receipts at 110.3 million, not bad at all with its budget at 85 mil.
Things To Note:
The other film I mentioned in the opening statement was the Weinstein Company’s The Last Legion. The film opened in 2,002 theaters this weekend but pulled in only 2.5 million landing in 12th place.
Paramount & Dreamworks’ Transformers broke the 300 million mark during the last week and is now very close to toppling Pirates of the Caribbean: At World’s End on the top 3 Domestic Earners for the 2007 Summer Season. Its domestic total is now 306.4 million.
Pixar’s Ratatouille landed in 16th place with another 1.4 million in receipts. The film is etching very close to the 200 mil mark with a total domestic take of 196.4 million.
| Rank | Movie | Weekend $ | Theaters | Average | Total $ |
| 1 | Superbad | 31.2 mil | 2,948 | $10,583 | 31.2 mil |
| 2 | Rush Hour 3 | 21.8 mil | 3,778 | $5,778 | 88.1 mil |
| 3 | The Bourne Ultimatum | 18.9 mil | 3,701 | $5,129 | 163.8 mil |
| 4 | The Simpsons Movie | 6.6 mil | 3,162 | $2,111 | 165.1 mil |
| 5 | Invasion | 6.0 mil | 2,776 | $2,161 | 6.0 mil |
| 6 | Stardust | 5.2 mil | 2,565 | $2,044 | 19.0 mil |
| 7 | Hairspray | 4.2 mil | 2,389 | $1,787 | 100.5 mil |
| 8 | Underdog | 3.6 mil | 2,551 | $1,416 | 31.6 mil |
| 9 | Harry Potter and The Order of the Phoenix | 3.5 mil | 1,955 | $1,810 | 278.6 mil |
| 10 | I Now Pronounce You Chuck and Larry | 3.5 mil | 2,258 | $1,550 | 110.3 mil |
School is back in session for most of the USA and the 2007 Summer Season has closed. Over the next two weeks, some of these earners will move up and down as Transformers gets very close to Pirates and as Bourne Ultimatum and Rush Hour 3 open up in foreign territories…
Now, onward to the updated rankings…
Current Worldwide Top Rankings For the 2007 Summer Season:
Here’s a look at their placing and their numbers.
1. Pirates of the Caribbean: At World’s End
Budget: 300 million
Opening Weekend: 114.7 million
Total Domestic: 307.6 million
Total Foreign: 647.1 million
Worldwide Total: 954.7 million
2. Spider-Man 3 Numbers:
Budget: 258 million
Opening Weekend: 151.1million
Total Domestic: 336.4 million
Total Foreign: 553.6 million
Worldwide Total: 890.0 million
3. Harry Potter And The Order of the Phoenix Numbers:
Budget: 150 million
Opening Weekend: 77.4 million
Total Domestic: 278.6 million
Total Foreign: 594.0 million
Worldwide Total: 872.6 million
4. Shrek 3 Numbers:
Budget: 160 million
Opening Weekend: 121.6 million
Total Domestic: 321.0 million
Total Foreign: 412.0 million
Worldwide Total: 733.0 million
5. Transformers Numbers:
Budget: 150 million
Opening Weekend: 67.6 million
Total Domestic: 306.4 million
Total Foreign: 329.4 million
Worldwide Total: 635.8 million
6. The Simpsons Movie Numbers:
Budget: 75 million
Opening Weekend: 74.0 million
Total Domestic: 165.1 million
Total Foreign: 235.1 million
Worldwide Total: 400.2 million
7. Live Free or Die Hard Numbers:
Budget: 110 million
Opening Weekend: 33.3 million
Total Domestic: 132.2 million
Total Foreign: 205.5 million
Worldwide Total: 337.8 million
8. Ratatouille Numbers:
Budget: 150 million
Opening Weekend: 47.0 million
Total Domestic: 196.4 million
Total Foreign: 119.2 million
Worldwide Total: 315.6 million
9. Ocean’s Thirteen Numbers:
Budget: N/A
Opening Weekend: 36.1 million
Total Domestic: 116.4 million
Total Foreign: 169.0 million
Worldwide Total: 285.4 million
10. Fantastic Four: Rise of the Silver Surfer Numbers:
Budget: 130million
Opening Weekend: 58.0 million
Total Domestic: 130.9 million
Total Foreign: 124.0 million
Worldwide Total: 254.9 million
Current Domestic Top Rankings of 2007 Summer Season:
1. Spider-Man 3 Numbers:
Budget: 258 million
Opening Weekend: 151.1million
Total Domestic: 336.4 million
Total Foreign: 553.6 million
Worldwide Total: 890.0million
2. Shrek 3 Numbers:
Budget: 160 million
Opening Weekend: 121.6 million
Total Domestic: 321.0 million
Total Foreign: 412.0 million
Worldwide Total: 733.0 million
3. Pirates of the Caribbean: At World’s End
Budget: 300 million
Opening Weekend: 114.7 million
Total Domestic: 307.6 million
Total Foreign: 647.1 million
Worldwide Total: 954.7 million
4. Transformers Numbers:
Budget: 150 million
Opening Weekend: 67.6 million
Total Domestic: 306.4 million
Total Foreign: 329.4 million
Worldwide Total: 635.8 million
5. Harry Potter And The Order of the Phoenix Numbers:
Budget: 150 million
Opening Weekend: 77.4 million
Total Domestic: 278.6 million
Total Foreign: 594.0 million
Worldwide Total: 872.6 million
6. Ratatouille Numbers:
Budget: 150 million
Opening Weekend: 47.0 million
Total Domestic: 196.4 million
Total Foreign: 119.2 million
Worldwide Total: 315.6 million
7. The Simpsons Movie Numbers:
Budget: 75 million
Opening Weekend: 74.0 million
Total Domestic: 165.1 million
Total Foreign: 235.1 million
Worldwide Total: 400.2 million
8. The Bourne Ultimatum Numbers:
Budget: 110 million
Opening Weekend: 69.2 million
Total Domestic: 163.8 million
Total Foreign: 4.2 million
Worldwide Total: 168.0 million
9. Knocked Up Numbers:
Budget: 30 million
Opening Weekend: 30.6 million
Total Domestic: 147.2 million
Total Foreign: 16.8 million
Worldwide Total: 164.1 million
10. Live Free or Die Hard Numbers:
Budget: 110 million
Opening Weekend: 33.3 million
Total Domestic: 132.2 million
Total Foreign: 205.5 million
Worldwide Total: 337.8 million
The Top 10 Box Office Winners Question Continues:
Let’s compare your Top 10 Guesses vs. Top 10 Actuals
Snallygaster:
1. Spider-Man 3
2. Pirates 3
3. Shrek 3
4. Harry Potter: Order of the Phoenix
5. Transformers
6. Ratatouille
7. Fantastic Four
8. The Bourne Ultimatum
9. Rush Hour 3
10. Live Free or Die Hard
2. Pirates 3
3. Shrek 3
4. Harry Potter: Order of the Phoenix
5. Transformers
6. Ratatouille
7. Fantastic Four
8. The Bourne Ultimatum
9. Rush Hour 3
10. Live Free or Die Hard
jppintar326
1. Spiderman 3
2. Harry Potter and the Order of the Phoenix
3. Pirates of the Caribbean
4. Transformers
5. Shrek the Third
6. The Bourne UItimatium
7. Fantastic Four Rise of the Silver Surfer
8. Live Free or Die Hard
9. Rush Hour 3
10. Surf's Up
2. Harry Potter and the Order of the Phoenix
3. Pirates of the Caribbean
4. Transformers
5. Shrek the Third
6. The Bourne UItimatium
7. Fantastic Four Rise of the Silver Surfer
8. Live Free or Die Hard
9. Rush Hour 3
10. Surf's Up
SinisterPryde
1. Spider-Man 3
2. Pirates of the Carribean: At Earth's End
3. Harry Potter and the Order of the Phoenix
4. Shrek 3
5. Fantastic Four: Rise of the Silver Surfer
6. Ratatouille
7. Transformers
8. Rush Hour 3
9. Ocean's Thirteen
10. Live Free or Die Hard
2. Pirates of the Carribean: At Earth's End
3. Harry Potter and the Order of the Phoenix
4. Shrek 3
5. Fantastic Four: Rise of the Silver Surfer
6. Ratatouille
7. Transformers
8. Rush Hour 3
9. Ocean's Thirteen
10. Live Free or Die Hard
wessmith1966
1. Pirates 3
2. Spider-Man 3
3. Harry Potter: Order of the Phoenix
4. Shrek 3
5. Transformers
6. Ratatouille
7. Live Free or Die hard
8. Fantastic Four
9. I Now Pronounce You Chuck and Larry
10. Evan Almighty
2. Spider-Man 3
3. Harry Potter: Order of the Phoenix
4. Shrek 3
5. Transformers
6. Ratatouille
7. Live Free or Die hard
8. Fantastic Four
9. I Now Pronounce You Chuck and Larry
10. Evan Almighty
Captmathman
1 Spider-Man 3
2 Pirates 3
3 Harry Potter: Order of the Phoenix
4 Shrek the Third
5 Transformers
6 The Bourne Ultimatum
7 Fantastic Four: Rise of the Silver Surfer
8 The Simpsons Movie
9 Evan Almighty
10 Ocean's 13
2 Pirates 3
3 Harry Potter: Order of the Phoenix
4 Shrek the Third
5 Transformers
6 The Bourne Ultimatum
7 Fantastic Four: Rise of the Silver Surfer
8 The Simpsons Movie
9 Evan Almighty
10 Ocean's 13
Merin (with Box Office predictions as well)
1. Pirates 3 - $450 million L
2. Spider-Man 3 - $350 million M
3. Harry Potter 5 - $325 million L
4. Shrek 3 - $315 million L
5. FF 2 - $205 million M
6. Simpsons Movie - $200 million M
7. Rush Hour 3 - $200 million L
2. Spider-Man 3 - $350 million M
3. Harry Potter 5 - $325 million L
4. Shrek 3 - $315 million L
5. FF 2 - $205 million M
6. Simpsons Movie - $200 million M
7. Rush Hour 3 - $200 million L
8. Transformers - $180 million L
9. Bourne Ultimatum - $175 million L
10. Ratatouille - $150 million M
10. Ratatouille - $150 million M
Hanso
1.Pirates 3.
2.Spidey 3.
3.Shrek 3.
4.Transformers.
5.Harry Potter 5.
6.Ratataouile.
7.Rush Hour 3.
2.Spidey 3.
3.Shrek 3.
4.Transformers.
5.Harry Potter 5.
6.Ratataouile.
7.Rush Hour 3.
8.Fantastic Four 2.
9.Chuck & Larry.
10.The Simpsons.
9.Chuck & Larry.
10.The Simpsons.
theCollector
1.POTC: AWE - 600 Million
2. Fantastic Four: ROTSS- 445 Million
3. Transformers - 400 Million
4. Knocked Up) - 380
5. The Simpsons/ Shrek the Third - 325 million
6. Spidey 3 - 320 million
7. Die Hard 4 - 310 million
8. Rush Hour 3 - 225 million
9.Harry Potter 5/ Evan Almighty- 210 million
10. Oceans 13 -205 Million
2. Fantastic Four: ROTSS- 445 Million
3. Transformers - 400 Million
4. Knocked Up) - 380
5. The Simpsons/ Shrek the Third - 325 million
6. Spidey 3 - 320 million
7. Die Hard 4 - 310 million
8. Rush Hour 3 - 225 million
9.Harry Potter 5/ Evan Almighty- 210 million
10. Oceans 13 -205 Million
Scorpionstryker
1.transformers
2. pirates3
3. harry potter 5
4. spiderman 3
5. shrek 3
6. fantastic four 2
7. simpsons
8. surfs up
9. rush hour 3
10. Chuck & Larry
2. pirates3
3. harry potter 5
4. spiderman 3
5. shrek 3
6. fantastic four 2
7. simpsons
8. surfs up
9. rush hour 3
10. Chuck & Larry
DaForce
1. Spidey 3
2. Pirates 3
3. Transformers
4. Shrek 3
5. Ratatouille
6. Harry Pothead and the Phoenix
7. FF2
8. Simpsons
9. Die Hard 4
10. Surf's Up
2. Pirates 3
3. Transformers
4. Shrek 3
5. Ratatouille
6. Harry Pothead and the Phoenix
7. FF2
8. Simpsons
9. Die Hard 4
10. Surf's Up
MaverickRenegade
1. Pirates 3
2. Spidey 3
3. Shrek 3
4. Transformers
5. Harry Potter
6. FF2
7. Die Hard 4
8. Simpsons
9. Ratatouille
10. Surf's Up
2. Spidey 3
3. Shrek 3
4. Transformers
5. Harry Potter
6. FF2
7. Die Hard 4
8. Simpsons
9. Ratatouille
10. Surf's Up
AlmostUnbiased
1. POTC3
2. spidey 3
3. Shrek
4. Harry Potter 5
5. Ratataouile
6. Ocean's Thirteen
7. The Bourne Ultimatum
8. Rush Hour 3
9. Transformers
10. FF:ROTSS
2. spidey 3
3. Shrek
4. Harry Potter 5
5. Ratataouile
6. Ocean's Thirteen
7. The Bourne Ultimatum
8. Rush Hour 3
9. Transformers
10. FF:ROTSS
Celt6
1. Pirates of the Caribbean: AWE
2. Harry Potter 5
3. Spider-Man 3
4. Transformers
5. Shrek 3
6. FF:ROTSS
7. Live Free or Die Hard
8. Bourne Ultimatum
9. Rush Hour 3
2. Harry Potter 5
3. Spider-Man 3
4. Transformers
5. Shrek 3
6. FF:ROTSS
7. Live Free or Die Hard
8. Bourne Ultimatum
9. Rush Hour 3
Friday August 24, 2007 Releases:
Wide Releases
WAR (2,200+ Theaters)
The Nanny Diaries (1,800 Theaters)
Mr. Bean’s Holiday (1,580 Theaters)
Resurrecting the Champ (1,550 Theaters)
September Dawn (850 Theaters)
Limited Releases
Closing Escrow
Dedication
Deep Water
The Hottest State
Illegal Tender
Right at Your Door
Hannah Takes the Stairs






Both The Invasion and The Last Legion opened to about half what I expected. I was on the fence about seeing The Invasion this weekend, but the ads just didn't look very compelling to me (in the end, I decided to pass seeing any movie, something of a rarity for me). We've seen the Body Snatcher formula so many times before (both remake and non-remakes), that I think there needs to be some fresh element to get people to the theaters, and I really didn't see that in the advertising.
As for The Last Legion, I think I saw the trailer twice in the theater and one TV ad, but they're all sort of hazy memories of something that looked pretty cheesy. I almost got the impression that the Weinsteins didn't want anybody to see this movie. Regardless, the execs at Miramax are probably having a good chuckle as their Jane Austen biopic just edged out Last Legion for the #11 slot.
Jarrod - regarding Invasion's budget, IMDB reports it at an estimated $50M. I think Invasion and Stardust may be joining Evan Almighy as contenders for box office bombs of the summer. Evan ultimately took in domestically almost two-thirds of its bloated $170M budget. Invasion and Stardust will be lucky to do the same against their relatively smaller budgets.