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themovielord's Blog
This Film is not Yet Rated... does it need to be?
(Thu 05/17/2007 09:52pm)"This Film is not Yet Rated", so these words are said quickly at the end of a trailer on TV. Or at the theater we see the green logo that reads, "This film is not yet rated". Then the preview for Shrek 3 comes up or perhaps Spider-Man 3. Better yet, Pirates of the Caribbean: Dead Man's Chest yo ho ho's onto the screen. Seriously, does the movie going public honestly believe that these films would be rated anything other than PG-13? McDonald's and Burger King have already been gearing up their marketing campaigns to sell us giant fries and a toy way cooler than the one we bought our kids back in April when the action figures hit the shelves. So I have to ask what is the point of the rating system for films such as these? The big 6 (Disney, Paramount, Sony, Fox, Universal, and Warner Bros.) need the largest audience possible to see these film to make their money back and on top of that make even more money.
I understand that the MPAA probably hasn't seen the film yet to give it its rating. It seems foolish to me to spend the money on rating these films. Yes, it costs money for the MPAA to rate your film, but I am sure the big 6 doesn't pay anything. However the aspiring film makers have to pay. Yet films like Shrek, Spider-Man, and Pirates and Caribbean: Curse of the Black Pearl are made for the PG-13 audience. These films and the 2 (each) that came after it are made with PG-13 in mind. So again what's the point for an obviously PG-13 movie?
I know they have to get it rated because of union$ and the $y$tem of check$ and balance$ in Hollywood. Do they honestly believe they are protecting us with their rating system? There is someone checking your driver’s license when you buy your ticket, but no one checking again when you walk in the door (that's where they check at bars). Is there any actual punishment for selling a ticket to some one under thirteen? What’s the punishment for the young person who walks into a different film instead of the one they bought the ticket for and sees 300 instead? There are all kinds of fines and jail time for serving minors alcohol, but what about theaters that don't enforce the rating systems? Do the theater owners care? They barely make anything off the ticket anyway. They concentrate more on selling 20 minutes of commercials before the movie and selling liter plastic cups of soda for seven dollars. Yet no one is checking the tickets or the patron’s age when they walk into the actual theater.
Off my tirade and back to the question, "What's the point of the rating films that are obviously made and marketed to be the big family (yes, family is PG-13) summer block buster?”
Your thoughts?


I used to do exit polls - hand out surveys at the start of films and collect them at the end, to see how people like movies on opening night. Many of the theaters in the Chicago area actually DID have an employee checking tickets at the actual doors to the specific films. While this was often as much to keep ticket sales accurate and to not oversell for a certain theater (fire codes - they could get in big trouble for having too many people in one room) and it also stopped "theater hopping" (buying 1 ticket at a multiplex, going to multiple movies that day) this also, effectively, kept people who couldn't purchase the R rated ticket from getting in to see the R rated film. Sure, after the movie started and the employee moved on to another duty people could sneak in, but what is the alternative? Do you really want a person with a flashlight checking tickets DURING the film? Sometimes you had to keep your ticket on you, cause they did occasionally do spot checks of people walking back into theaters.
Granted, now that I'm back in Wisconsin, the theaters are so understaffed you can buy whatever ticket and see all the movies you can in one day no problem, but its a much smaller population area. I'm sure lots of theaters in New York City and certain cities in California were similar to what I saw in many theaters in Chicago.
Long story short - many theaters DO check. In fact I've seen articles about theaters that refuse to show R rated films. So the ratings DO serve a purpose.
There are also parents who do NOT drop off their kids at the theater, trusting them to "do the right thing." They either go with their kids to the movies (yes, even teen-agers) or don't let their kids go to theaters at all, only DVD rentals (of which the parents are there and approving or disapproving of the rentals.)
I see no problem with ratings at all. It lets uptight people "protect" their "precious" children from "disgusting" content. I'd rather have films rated and those parents being all overprotective than have films NOT rated and deal with more boycotts, petitions, law suits, and attempts at "moral" censorship.
Summer blockbusters CAN get R ratings. Matrix movies, anyone? And kids WILL want to see them. If the films AREN'T rated and all you have to go on are advertisements that are safe enough to be shown on television, what parent of a ten year-old would think twice about sending their son off to see the Matrix? Some anti-violence parents, sure, but that's about it.
Or high-school sex comedies? Those are often rated R, but if we just didn't rate them, of course teen-agers will want to see them. And how can the parents know the level of content?
Let me turn the question back around to you, themovielord. Think of it this way - WITHOUT the PG-13 rating that those "family friendly" films are trying to keep their films at, would all those films remain at the content level to get a PG-13? I'd argue NO, and hence why we have the ratings.