Be The Thor Of Your Store -

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Be The Thor Of Your Store

Who wants blue Slurpees?!

    April 15, 2011

Be The Thor Of Your Store: Who wants the Blue Lightning Blast Slurpee?!
© Marvel, 7-11, Bob Trate


Hey Mania! We’re not sure if you heard, but Thor’s hitting the silver screen on May 6 and he’s partnering up with 7-Eleven so you can become the Thor of Your Store--all you need is your smartphone. First, download the free Slurpee iPhone App and text “App” to 711711 or you can visit the Android Marketplace or App Store and you’re halfway there.
Next, visit any 7-Eleven location and check in on the App unlocks for Thor exclusives like Backgrounds, Marvel Subscriptions, and don’t forget to collect the rewards--there are 11 Thor rewards in all!
The best part? 7-Eleven created a special Slurpee, the “Blue Lightning Blast” flavor in four Premium Thor Slurpee Cups and straws this month only. Drop the hammer on your tongue with this thunderous new taste that could only have come directly from the magical world of Asgard. Side effects include a blue tongue, a powerful compulsion to wear tights and grow your hair out (and maybe brain freeze).

Thor Trailer 2 and Thor 7-11 Tie-in Slurpee


Thor Trailer #2 -- powered by


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doublec 4/15/2011 7:54:13 PM

And Mania jumps the shark.

snew929 4/16/2011 6:29:03 AM

seriously?  Wow.....just wow....

Wiseguy 4/16/2011 8:25:00 AM

I never bitch about advertisements, bills have to be paid I get that. But when you start passing off advertisements as news it just looks and reflects terribly on the site, jeers


6dra6on6 4/16/2011 8:31:57 AM

I find this method much better and preferable to the huge, screen filling pop-up ads that won't let you close them and move on. At least this way I can choose not to read it, and if I do read it I can choose not to read it again. With those annoying pop-ups I'm left with no choice but to leave the site and not return.

JarrodSarafin 4/16/2011 2:27:38 PM

Wiseguy, it shouldn't be showing as "News" in any section. Can you submit me a link where it's showing up in the "news" box and we'll make sure it's taken care of?


Wiseguy 4/16/2011 11:14:26 PM

Jarrod, IMO the way it's displayed on the main page along with the other features it comes across as news, at least it did me. It wasn't a banner on the side or top like other advertisements but along with the other featured stories.

Again I never complain about the ads, rollovers, pop-ups or whatever they be. And I'm not complaining about this one except that I think it looks bad on the site's part. Maybe I'm making more of it than it is or maybe it is supposed to be a news article

Kensai331 4/18/2011 12:50:56 PM

 I have no problem with the advertisements at all, especially those that directly relate to subjects on this site. But to have it listed as feature is a bit unnecessary. 

ashamel 4/18/2011 3:17:37 PM

Yeah, it's coming up as news in the Comic section. Also, is that not the lamest slogan ever?

Dodgyb2001 4/22/2011 1:54:02 AM

I don't care about this blatent commercialism, Thor was Awesome!


SarcasticCaveman 4/22/2011 3:52:37 AM

 Holy crap, has anybody seen the dubbed over Thor trailers that Conan has been showing?  You can see them at the team coco site...I'm still in tears and trying to stop laughing to get some sleep.

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