Marvel Super Hero Squad: Captain America & Hawkeye figures
© Hasbro & Marvel
THQ Captures SUPER HERO
By: Associate News EditorDate: Thursday, May 08, 2008
Source: Variety
Vidgame publisher THQ has secured the rights to Marvel's new animated series SUPER HERO SQUAD. The show features stylized versions of Marvel characters like Iron Man, Captain America and Wolverine aimed at tots.
Though the series does not have a network home yet, it is scheduled to launch in 2009. In addition to the show and videogame, Marvel will also do a comicbook and direct-to-DVD film.
Hasbro features a line of 2-inch scale replicas of comic book heroes from the Marvel Comics universe. Each figure is portrayed in a cartoonish style complete with grins that come through even on some villains. The line, which was designed for younger collectors, has been a hit with kids and adults despite the "for ages 3 and up" category status. Marketed initially as four two-packs per wave, Super Hero Squad has branched out to include larger multi-packs, vehicles, and mega-packs containing larger characters in scale with the 2-inch line.
"We really hope to be able to expand upon this relationship and look at how we can work together more," said Marvel's videogame head Simon Phillips.
"We're all about building big entertainment brands in the videogame space, and we think this Marvel deal is more of what we have done very well," THQ CEO Brian Farrell said.
