TiVo isrevolutionizing the way people record and watch TV. For many viewers this meansthe ability to skip advertisements. But for some, it'll mean the ability towatch ads whenever they want, according to the HollywoodReporter.
20th Century Foxand TiVo are teaming up to promote five upcoming movies, including the comicflicks Daredevil, X-Men 2 and The League ofExtraordinary Gentlemen.
In the upcomingcampaign, users of the digitial recording system will be able to watch the Daredevil'stheatrical trailer along with exclusive behind-the-scenes content.
While TiVo'saudience numbers pale compared to the penetration provided by a Super Bowl ad,suit at Fox and TiVo emphasize the targeted delivery the new-fangled TV-watchingdevice provides.
In addition tothe comic-based films mentioned above, April's Down With Love andsummer's Master and Commander: The Far Side of the World areexpected to get the TiVo treatment.