Top Five Reasons Old-Fashioned Books Aren’t Going Away
By: Damon BrownDate: Thursday, May 08, 2008
Reason #5: No one wants digital books anytime soon
THE SITUATION: The Sony Reader ebook device has had mediocre sales since its 2006 release, while the much hyped Amazon’s Kindle has been “sold out” since its fall debut—though Amazon is yet to announce how many copies it actually sold. Kindle still runs $399.99, while books cost up to ten dollars.
WHY IS THIS ON THE LIST?: Why aren’t readers taking their four hundred dollars and buying dozens of real books? Oh, they are.
Reason #4: Publishers won’t keep supporting the formats
THE SITUATION: According to the New York Observer, a well-regarded author recently received his royalty statement and saw his book was being published in more than a dozen “digital book” formats. Some of them netted two dollars income, about the price of the paper and shipping of the royalty statement itself.
WHY IS THIS ON THE LIST?: Imagine VHS, Betamax and, say, LaserDisc coming out at the same time, but with no one company or coalition fighting for one format. Now multiply that by four.
Reason #3: People keep on making paper books
THE SITUATION: According to the top trade journal Publishers Weekly, roughly 350,000 books were published last year.
WHY IS THIS ON THE LIST?: Though cheaper, most authors are much too vain to publish their work on “digital paper.”
Reason #2: Books based on games are doing better than game-based movies
THE SITUATION: The 2001 Halo novelization, Halo: Fall of the Reach, sold more than 200,000 copies. Gears of War and several Halo novel sequels followed.
WHY IS THIS ON THE LIST?: From television to sports, men aged 18 to 34 are the target audience for virtually every medium—except books. Fall of the Reach’s stunning sales totally changed the game. Imagine the conversation. “So let me get this straight: men will read if we put a game character on the book cover? Uh, ok. Let’s do twenty more.”
Reason #1: Physical books are being redefined
THE SITUATION: At the recent Los Angeles Times Festival of Books, Hellboy creator Mike Mignola said he was amused at publishers find “graphic novels” drastically different than comics. Comics are now novels, and books from the dark The Watchmen to the intellectual Persepolis are being respected as literature on paper and on the big screen.
WHY IS THIS ON THE LIST?: It’s all about the marketing.
Each week, Mania special correspondent Damon Brown, author of Porn & Pong: How Grand Theft Auto, Tomb Raider and Other Sexy Games Changed Modern Pop Culture, offers his unique take on society, entertainment and other issues of critical concern to Maniacs. You can also find Brown writing about technology, sex, music and video games for Playboy and Spin.
Read Damon’s blog at www.damonbrown.net.




