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Topps Unveils New Indiana Jones Trading Cards

By: Tim Janson
Date: Wednesday, November 14, 2007
Source: Topps Trading Card Co.

The Topps Company is among a select few licensees releasing official merchandise in advance of the summer 2008 movie, “Indiana Jones and the Kingdom of the Crystal Skull.” The company’s Indiana Jones Heritage cards will ship at the end of February and will be available exclusively in hobby and specialty markets, not at mass retail.
 
The card imagery will feature 90 memorable scenes from all three original movies, with card designs paying homage to the “Raiders of the Lost Ark” cards first published by Topps in 1981. The retro-inspired Heritage branding and packaging – complete with vintage grey-back card stock and bubble gum in every pack – is sure to resonate with many collectors who grew up with the earlier Indiana Jones films.
 
Topps is in the process of finalizing arrangements with numerous cast members of the original movies to provide authentic autographs for the series. A list of confirmed signees will be announced shortly. An impressive roster of well-known illustrators is also on board to contribute original, one-of-a-kind Indiana Jones sketch cards. In addition, sequentially-numbered parallel cards round out the random, insert card offerings. 
 
Overall interest in the Indiana Jones franchise is building. A recent nationwide poll of moviegoers, conducted by Movie Tickets.com, concluded that the upcoming Indiana Jones movie, now in post production, is the #1 anticipated film scheduled for next year. As announced sometime ago, the original creative team of Harrison Ford, director Steven Spielberg and executive producer George Lucas has re-united to bring this latest Indiana Jones adventure to the screen.
 
“We’re thrilled to be associated once again with this truly extraordinary property”, says Ira Friedman, Topps/VP of Publishing. “Our Heritage treatment for the original movies is a nostalgic and fun way to kick off our Indiana Jones trading card initiative. We’re certain the core fans will treasure this early appetizer; the first phase of an ongoing program that will transition to the new movie and beyond.” says Friedman.
 
Indiana Jones Heritage will carry a suggested retail selling price of $2 per 5-card pack. All I can say is I hop the gum comes sealed in its own package. I still have nightmares about the pack of Topps cards I opened with a Ricky Henderson rookie card right on top, and the piece of bubble gum firmly affixed to it!

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