Unofficially, this race between HD DVD & Blu-Ray ended a few weeks back when some studios and major retailers sided with the latter format. Earlier this week, Best Buy dealt another blow by announcing its loyalty to Blu-Ray as well. Officially, it's not over until Toshiba decides to drop the format altogether and from the latest news at Hollywood Reporter, that may be coming very soon.
Toshiba is widely expected to pull the plug on its HD DVD format sometime in the coming weeks, reliable industry sources say, after a rash of retail defections that followed Warner Home Video's announcement in early January that it would support only the rival Blu-ray Disc format after May.
Officially, no decision has been made, insists Jodi Sally, vp of marketing for Toshiba America Consumer Products. "Based on its technological advancements, we continue to believe HD DVD is the best format for consumers, given the value and consistent quality inherent in our player offerings," she said.
But she hinted that something's in the air. "Given the market developments in the past month," she said, "Toshiba will continue to study the market impact and the value proposition for consumers, particularly in light of our recent price reductions on all HD DVD players."
To read more, click here.