Toy Fair 2010: Kick Ass Mezco Toyz -

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Toy Fair 2010: Kick Ass Mezco Toyz

Plus Cinema of Fear, Mez-its and Beetle Juice

By Robert T. Trate     February 17, 2010

Mezco Toyz’s 12 inch Kick Ass figure
© MezcoToyz/Bob Trate


At the San Diego Comic Con last year I sat through an entire day’s presentation of new films and features in Hall H. The H in Hall H can stand for Heaven or Hell. It’s Hell to get in there but once there the place can be a Heaven for a fan boy that loves movies. Films like Alice in Wonderland and Avatar screened some footage and the crowd applauded. Then this little film, based on a comic book, which had no distributor, screened some footage making the crowd truly go wild. It was a comic book movie that looked as if it was the literal translation from book to screen (see full article). Writer Mark Millar and director Matthew Vaughn hoped that our reaction would reach the studios. With about two months to go Kick-Ass is about to take the world by storm. Lionsgate is releasing the film and Mezco Toyz will be releasing action figures in three different variations. There will be a deluxe 12 inch version, a 7 inch version with (featuring battle damage and blood) and Mezco’s own Mez-it vinyl dolls. If you are panicking because you do not see the Red Mist relax, Mezco stated he is slated for the second wave. Big Daddy on the other hand remains a question mark.


2010 Toy Fair

2010 Toy Fair

2010 Toy Fair

2010 Toy Fair

Mez-its and Stylized Wolfman
Mezco’s Mez-its were the first American vinyl dolls to hit North America. Mezco has brought the line to almost every one of their properties including the Cinema of Fear and Hellboy. Freddy from A Nightmare on Elm Street has had Mez-its before but this time it will be in the style of Jackie Earle Haley. The new Freddy will hit stores in April. What really caught my eye in the Mez-its line were the two different Beetle Juice dolls (July release). Perhaps it is the realistic hair but both of these would make a fine addition to the collection. I was little surprised to see Watchmen dolls since the movie has come and gone from our collection consciousness yet there they were. The Rorschach (June release) is incredible but the completely naked Dr. Manhattan (not pictured) shows the kind of balls that DC Direct doesn’t have. The Mez-its will also feature the Wolfman, new Hellboy likenesses, Clash of the Titans (2010) and will once again feature characters in the original 2 inch format.
The 7 inch Wolfman figure has long been a favorite of mine but the new 9 inch Stylized Wolfman may just replace it as my must have toy. Now if only a Toys R Us near me would actually have one of the 7 inch figures in stock. I’ll have to wait a few more months for the Stylized one as it is slated for an August release.

2010 Toy Fair

2010 Toy Fair

2010 Toy Fair

Cinema of Fear
The Cinema of Fear line at Mezco constantly pushes the boundaries of horror action figures. This year they completely flush out every version of Rob Zombies’ Michael Meyers from Halloween 2. The new figures will be in the 12 inch deluxe line, a deluxe plush doll, the 7 inch likeness and a 9 inch Stylized figure. This will appease the die hard Halloween fans I’m sure, however Mezco’s true horror triumph is their two new The Texas Chainsaw Massacre Leatherfaces. They will be in likenesses from the original film. The variant will feature Leatherface in the blue suit. Mezco is not forgetting Leatherface: The Texas Chainsaw Massacre 3 with an almost heroic, yet still completely terrifying Leatherface. The saw is absolutely killer.

2010 Toy Fair

2010 Toy Fair

Green Hornet
The Green Hornet 12 inch deluxe figure was on hand though pictures were not permitted. I was shocked to see how much it looked like Seth Rogan. There will be Mez-its in both sizes as well as the first ever Mez-it car, Black Beauty (for the 2 inch line).
Check out Robert’s Toy Fair coverage of Hasbro’s Marvel Universe line.
Plus he posted several pictures of all the new Star Wars figures for 2010.
Robert Trate writes two weekly columns for Mania the DVD Shopping Bag and the Toy Maniac. Robert also participates in a pod cast that reviews movies, comics and celebrates all things geek. Check it out at You’ve Got Geek on


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Calibur454 2/18/2010 5:07:45 AM

I have already preorderd the kick ass dvd at movie stop - depending on what the packaging looks like an how well the toys are i might pick up a toy or too but i highly doubt it.



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