Toy Fair 2010: Marvel Universe and Iron Man 2 Comments -


Showing items 1 - 8 of 8
redeem4god 2/14/2010 9:12:53 PM

First and foremost I am truly glad that someone reports on this. I think it is highly selfish and un-forward thinking on the toy industries part to make this a closed convention only to retailers etc etc. Hell half of them won't purchase the newest, best or coolest toys anyway. They will purchase whatever is the cheapest to stock their shelves with.

These companies can have private get togethers anytime. This is the one time they could make money of the geek industry and hype up the actual consumers that push their product right out of their hot little hands. Without the demand from us those so-called retailers won't bit.

I personally don't think these 3.75" dinky sized action figures are worth $8-10 really....I mean REALLY? For that price I want mine 7-9" tall incorporating better detail. The price of petroleum to make the plastic hasn't gone up that much to justify the ridiculous price. In my town these figures have been unmovable, often sitting for months with very little sales. Furthermore, there are several items pictured above that have been out for some time. The Large version of the "Super Hero Squad" Iron Man being marketed as Iron Man 2 has been out for at least a month selling for $30 @ Toys R Us. It's cool looking but really $30?

The Iron Man 2 Helmet is cool looking as well but NOT from Iron Man 2. Its design is from the Animated Iron Man show. Do these idiots really think geeks won't notice this stuff? I realize the marketing strategy of "Tie-Ins" for movie promos but C'MON!!! At least make sure it is all based on the movie and not on several versions. Another Potato Head iteration? 2 Star Wars films, 2 TF and Indiana Jones....Hrrrmmmm this is a tired idea.

Thank you Robert for reporting from this show and I am sorry that it hasn't been more fruitful for your time well spent. Although I am with you on that Galacticus.

Dazzler 2/15/2010 4:35:28 AM

I do watch the squadies.  They actually reference a lot of continuity from comics in the show which is impressive.  I saw the ad for Galactus for season final and looking forward to it, that figure for him is also cool I might have to get. 

Wiseguy 2/15/2010 5:20:14 AM

Pretty cool stuff indeed. Agree with redeem that this would be super cool if it was opened up for everybody. They can do 2 days for industry folk and then open it up for the fans. I think SDCC does something like that, the first day for insiders then everyone else.

Loving the Juggernaut and Colossus figures. I'm crossing my fingers hoping that Sideshow does this 2 characters in maquettes or Premium format figures

themovielord 2/15/2010 6:49:39 AM

redeem4god, thanks for the post! I have a ton more stuff coming so get ready!

DarthDuck 2/15/2010 10:50:30 AM

As wiseguy said - those Colossus and Juggernaut figures are impressive!  Big fan of the power guys and Colossus is my favorite X-Man!

SHS is hilarious.  While it is aimed at kids there are more than enough jokes for a grown up Marvel zombie!


I think running Toy Fair the way they do creates excitment and a level of mystery to it.  Yeah it sucks most of us can't go but that just fuels the hype around all the announcement and reveals.

gauleyboy420 2/15/2010 12:29:44 PM


raynardmuldrake 2/15/2010 3:32:30 PM

wait wait..Galactus is all wrong..according to FF4 2...Galactus is some big tornado/cloud looking thing!

LOL but seriously...Gotta have the Galactus!!

DeeJay4ADay 2/17/2010 8:24:21 PM

Toy Fair seems like an interesting event--- and one which I know almost nothing about. Wise, Dazz, Gauley & Darth... any of you ever attended? I'm curious as to whether the convention is dominated by the major toy makers, or if some new entries to the industry get a noticeable amount of play...



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