Tony Stark dressed in his new armor is ready to do battle in IRON MAN(2008).
© Paramount Pictures

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Which Trailers Get the SUPERBOWL Treatment?

Variety has published a new report on what we can expect to get some Super Bowl advertising time in terms of movie trailers. At least eight movie promos are planned by seven studios with each ad costing $2.7-$3 million per 30-second spot. Only four of the studios have said openly which movies they plan to promote during the big game..

Paramount and Marvel plan promos for Iron Man.

Sony plans a promo for Hancock and their Adam Sandler comedy Don't Mess with the Zohan.

New Line is planning a collaboration commercial with Budweiser on their latest Wil; Ferrell comedy Semi-Pro.

Disney hasn't fully decided but both Wall-E and Chronicles of Narnia:Prince Caspian are contenders.

Universal, Warner Bros. and Fox also have bought time in the game but declined to disclose which films they would push.

It should be noted that some studios are planning on getting airtime for trailers in the pre and post-game aspects of the big game. The Super Bowl will air on Fox on February 3, 2008.