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Transformers 3 Has Holiday Win
Michael Bay's Transformers: Dark of the Moon takes down $400 million worldwide. By
Jarrod Sarafin
July 03, 2011
Michael Bay's Transformers: Dark of the Moon enjoys box office returns.
© Paramount/Bob Trate
With the July 4th festivities in full swing, families prepping their barbecue pits and firework specialists planning their annual spectaculars, we have reached the heart of the 2011 summer season. Paramount Pictures, director Michael Bay and executive-producer Steven Spielberg knew it would be the perfect time to bring back giant robots beating the crap out of each other and plenty of explosions. Sure enough, they were right. Transformers: Dark of the Moon struck theaters over the holiday, pulling in $372 million worldwide. It’s the third best worldwide debut of all time---behind Harry Potter and the Half-Blood Prince ($394 mil) and Spider-Man 3 ($382 mil)---and has it likely to climb past the $400 million mark by the closing of the actual holiday tomorrow.
In the domestic race, the third Transformers installment found $162.1 million over its first 5 days of release (including the Tuesday night shows) on 4,013 theaters across the nation. With it expected to earn another $18 million on the holiday, the six-day tally has it coming in between its two predecessors in the box office record books. Transformers: Revenge of the Fallen pulled in $200 million over the same period of time while the original grabbed $155.4 million over its 2007 summer launch.
The $97.4 million it found on the weekend has it as the highest July 4th opener, well ahead of previous holder Spider-Man 2 ($88.2 mil) and most definitely has it as the best premiere of 2011.
The latest Bay action tale is cleaning up overseas, earning Paramount International its best foreign debut of all time by taking down $210 million over its first week. That’s sizeable lead over the studio’s previous best foreign premiere of Indiana Jones and the Kingdom of the Crystal Skull ($147 mil) and the estimates has it closing with $225 million by tomorrow night.
The 3D attendance has been sliding downward over the past few weeks but Dark of the Moon turned things around for the medium, with 60% of its opening grosses coming from those houses. A whopping 70% of its overseas tally was from the 3D market as well.
“It shows that you’ve got to motivate and inspire the audience,” said Paramount chief Rob Moore.
The third film also found the IMAX record, with $22.5 million of its revenue coming from the large format.
As you’ll see down below, the opening launch has it already climbing high up the 2011 summer global race.
In terms of the competition, Pixar found their latest animated adventure Cars 2 dropping a heavy 62% over its sophomore frame, the steepest in its studio history. It’s well ahead of the 48% drop that Wall-E experienced back in 2008. The sequel found only $25.1 million over the 3-day weekend, with only 35 percent it coming from the 3D audience. The latest numbers has its domestic tally at $116.0 million after 10 days, only one million shy of what the original Cars film after the same time frame. It also has another $82.2 million after its first two weekends overseas, translating to a global score of $198.2 million.
Sony Pictures follows in 3rd place with their returning comedy Bad Teacher laughing up another $14.1 million in coin. Unlike its heavy competition, the studio and director Jake Kasdan managed to produce the Cameron Diaz-Jason Segel effort at a cost of only $20 million. The $59.5 million it has found over its first 10 days of release means another successful venture for the studio. It also has another $28.6 million from early foreign sales.
The 4th and 5th place spots go to the other wide premieres of the holiday, with Larry Crowne pulling in $13.0 million and Monte Carlo following behind with $7.6 million. Universal and 20th Century Fox kept both budgets down to the tune of only $30 mil and $20 mil, respectively.
Larry Crowne was Hanks’ second directing effort behind the 1996 release of That Thing You Do!, which opened up with $6.2 million and ended its run with only $25.8 million.
If you’re wondering where the Green Lantern is, it couldn't make the top 6 this weekend. The Warner Bros. Pictures comic adaptation found itself finishing its third frame in 7th place----dropping four spots from last weekend---by earning only $6.2 million in sales. The latest numbers does have it at least crossing the $100 million mark with a domestic cume of $101.9 million. The Ryan Reynolds-led vehicle has found only $33.3 million overseas. Not including a heavy marketing campaign, the production budget is listed at $200 million.
Check out the rest of the top 10 down below.
| Rank | Movie | Weekend | Theaters | Average | Total | Budget |
| 1 | Transformers: Dark of the Moon | $97.4 mil | 4,013 | $24,271 | $162.1 mil | $195 |
| 2 | Cars 2 | $25.1 mil | 4,115 | $6,103 | $116.0 mil | $200 |
| 3 | Bad Teacher | $14.1 mil | 3,049 | $4,624 | $59.5 mil | $20 |
| 4 | Larry Crowne | $13.0 mil | 2,973 | $4,375 | $13.0 mil | $30 |
| 5 | Monte Carlo | $7.6 mil | 2,473 | $3,073 | $7.6 mil | $20 |
| 6 | Super 8 | $7.5 mil | 3,088 | $2,429 | $108.0 mil | $50 |
| 7 | Green Lantern | $6.2 mil | 3,280 | $1,912 | $101.9 mil | $200 |
| 8 | Mr. Popper’s Penguins | $5.1 mil | 2,861 | $1,783 | $50.1 mil | $55 |
| 9 | Bridesmaids | $3.5 mil | 1,389 | $2,535 | $152.8 mil | $32.5 |
| 10 | Midnight in Paris | $3.4 mil | 858 | $4,007 | $33.6 mil | $30 |
As expected, Walt Disney Pictures’ Pirates of the Caribbean: On Stranger Tides crossed the billion mark this weekend. With the film’s global sum of $1,007,703,000, the fourth Jack Sparrow adventure has become the seventh-highest worldwide grossing film of all-time. It’s just ahead of The Dark Knight ($1.001 billion) and just below Alice in Wonderland ($1.024 billion).
It’s also going to be a hard performance to beat as we push forward to the last half of the summer season. Transformers: Dark of the Moon is off an incredible start but it has some stiff competition hitting the theaters over the next five weeks.
Everyone have a great and safe July 4th holiday!
Pirates of the Caribbean: On Stranger Tides Numbers:
Budget: $250 mil
Opening: $90.1 mil
Domestic: $233.7 mil
Foreign: $774.0 mil
Worldwide: $1.007 bil
Fast Five Numbers:
Budget: $125 mil
Opening: $86.1 mil
Domestic: $208.3 mil
Foreign: $389.0 mil
Worldwide: $597.3 mil
The Hangover II Numbers:
Budget: $80 mil
Opening: $85.9 mil
Domestic: $248.1 mil
Foreign: $300.0 mil
Worldwide: $548.1 mil
Kung Fu Panda 2 Numbers:
Budget: $150 mil
Opening: $47.6 mil
Domestic: $156.7 mil
Foreign: $374.0 mil
Worldwide: $530.7 mil
Thor Numbers:
Budget: $150 mil
Opening: $65.7 mil
Domestic: $177.9 mil
Foreign: $261.7 mil
Worldwide: $439.6 mil
Transformers: Dark of the Moon Numbers:
Budget: $195 mil
Opening: $97.4 mil
Domestic: $162.1 mil
Foreign: $210.0 mil
Worldwide: $372.1 mil
X-Men: First Class Numbers:
Budget: $160 mil
Opening: $55.1 mil
Domestic: $138.6 mil
Foreign: $195.7 mil
Worldwide: $334.3 mil
Cars 2 Numbers:
Budget: $200 mil
Opening: $66.1 mil
Domestic: $116.0 mil
Foreign: $82.2 mil
Worldwide: $198.2 mil
Green Lantern Numbers:
Budget: $200 mil
Opening: $53.1 mil
Domestic: $101.9 mil
Foreign: $33.3 mil
Worldwide: $135.2 mil
Friday, July 8, 2011 Releases
Wide
Zookeeper (3,300+)
Horrible Bosses (2,900+)
Limited
Project Nim
Fading of the Cries
Chillar Party
Beats, Rhymes & Life
Ranchero
Great this only gives them the ability to make a 4th movie I still havent made it thru Transformers 1 with out falling asleep.