Transformers 3 Has Holiday Win -

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Transformers 3 Has Holiday Win

Michael Bay's Transformers: Dark of the Moon takes down $400 million worldwide.

By Jarrod Sarafin     July 03, 2011

Michael Bay's Transformers: Dark of the Moon enjoys box office returns.
© Paramount/Bob Trate


With the July 4th festivities in full swing, families prepping their barbecue pits and firework specialists planning their annual spectaculars, we have reached the heart of the 2011 summer season. Paramount Pictures, director Michael Bay and executive-producer Steven Spielberg knew it would be the perfect time to bring back giant robots beating the crap out of each other and plenty of explosions. Sure enough, they were right. Transformers: Dark of the Moon struck theaters over the holiday, pulling in $372 million worldwide. It’s the third best worldwide debut of all time---behind Harry Potter and the Half-Blood Prince ($394 mil) and Spider-Man 3 ($382 mil)---and has it likely to climb past the $400 million mark by the closing of the actual holiday tomorrow.
In the domestic race, the third Transformers installment found $162.1 million over its first 5 days of release (including the Tuesday night shows) on 4,013 theaters across the nation. With it expected to earn another $18 million on the holiday, the six-day tally has it coming in between its two predecessors in the box office record books. Transformers: Revenge of the Fallen pulled in $200 million over the same period of time while the original grabbed $155.4 million over its 2007 summer launch.
The $97.4 million it found on the weekend has it as the highest July 4th opener, well ahead of previous holder Spider-Man 2 ($88.2 mil) and most definitely has it as the best premiere of 2011.
The latest Bay action tale is cleaning up overseas, earning Paramount International its best foreign debut of all time by taking down $210 million over its first week. That’s sizeable lead over the studio’s previous best foreign premiere of Indiana Jones and the Kingdom of the Crystal Skull ($147 mil) and the estimates has it closing with $225 million by tomorrow night.
The 3D attendance has been sliding downward over the past few weeks but Dark of the Moon turned things around for the medium, with 60% of its opening grosses coming from those houses. A whopping 70% of its overseas tally was from the 3D market as well.
“It shows that you’ve got to motivate and inspire the audience,” said Paramount chief Rob Moore.
The third film also found the IMAX record, with $22.5 million of its revenue coming from the large format.
As you’ll see down below, the opening launch has it already climbing high up the 2011 summer global race.
In terms of the competition, Pixar found their latest animated adventure Cars 2 dropping a heavy 62% over its sophomore frame, the steepest in its studio history. It’s well ahead of the 48% drop that Wall-E experienced back in 2008. The sequel found only $25.1 million over the 3-day weekend, with only 35 percent it coming from the 3D audience. The latest numbers has its domestic tally at $116.0 million after 10 days, only one million shy of what the original Cars film after the same time frame. It also has another $82.2 million after its first two weekends overseas, translating to a global score of $198.2 million.
Sony Pictures follows in 3rd place with their returning comedy Bad Teacher laughing up another $14.1 million in coin. Unlike its heavy competition, the studio and director Jake Kasdan managed to produce the Cameron Diaz-Jason Segel effort at a cost of only $20 million. The $59.5 million it has found over its first 10 days of release means another successful venture for the studio. It also has another $28.6 million from early foreign sales.
The 4th and 5th place spots go to the other wide premieres of the holiday, with Larry Crowne pulling in $13.0 million and Monte Carlo following behind with $7.6 million. Universal and 20th Century Fox kept both budgets down to the tune of only $30 mil and $20 mil, respectively.
Larry Crowne was Hanks’ second directing effort behind the 1996 release of That Thing You Do!, which opened up with $6.2 million and ended its run with only $25.8 million.
If you’re wondering where the Green Lantern is, it couldn't make the top 6 this weekend. The Warner Bros. Pictures comic adaptation found itself finishing its third frame in 7th place----dropping four spots from last weekend---by earning only $6.2 million in sales. The latest numbers does have it at least crossing the $100 million mark with a domestic cume of $101.9 million. The Ryan Reynolds-led vehicle has found only $33.3 million overseas. Not including a heavy marketing campaign, the production budget is listed at $200 million.
Check out the rest of the top 10 down below.

Transformers: Dark of the Moon
$97.4 mil
$162.1 mil
Cars 2
$25.1 mil
$116.0 mil
Bad Teacher
$14.1 mil
$59.5 mil
Larry Crowne
$13.0 mil
$13.0 mil
Monte Carlo
$7.6 mil
$7.6 mil
Super 8
$7.5 mil
$108.0 mil
Green Lantern
$6.2 mil
$101.9 mil
Mr. Popper’s Penguins
$5.1 mil
$50.1 mil
$3.5 mil
$152.8 mil
Midnight in Paris
$3.4 mil
$33.6 mil

As expected, Walt Disney Pictures’ Pirates of the Caribbean: On Stranger Tides crossed the billion mark this weekend. With the film’s global sum of $1,007,703,000, the fourth Jack Sparrow adventure has become the seventh-highest worldwide grossing film of all-time. It’s just ahead of The Dark Knight ($1.001 billion) and just below Alice in Wonderland ($1.024 billion).
It’s also going to be a hard performance to beat as we push forward to the last half of the summer season. Transformers: Dark of the Moon is off an incredible start but it has some stiff competition hitting the theaters over the next five weeks.
Everyone have a great and safe July 4th holiday!
Pirates of the Caribbean: On Stranger Tides Numbers:
Budget: $250 mil
Opening: $90.1 mil

Domestic: $233.7 mil
Foreign: $774.0 mil
Worldwide: $1.007 bil
Fast Five Numbers:
Budget: $125 mil
Opening: $86.1 mil

Domestic: $208.3 mil
Foreign: $389.0 mil
Worldwide: $597.3 mil
The Hangover II Numbers:
Budget: $80 mil
Opening: $85.9 mil

Domestic: $248.1 mil
Foreign: $300.0 mil
Worldwide: $548.1 mil
Kung Fu Panda 2 Numbers:
Budget: $150 mil
Opening: $47.6 mil

Domestic: $156.7 mil
Foreign: $374.0 mil
Worldwide: $530.7 mil
Thor Numbers:
Budget: $150 mil
Opening: $65.7 mil

Domestic: $177.9 mil
Foreign: $261.7 mil
Worldwide: $439.6 mil
Transformers: Dark of the Moon Numbers:
Budget: $195 mil
Opening: $97.4 mil
Domestic: $162.1 mil
Foreign: $210.0 mil
Worldwide: $372.1 mil
X-Men: First Class Numbers:
Budget: $160 mil
Opening: $55.1 mil

Domestic: $138.6 mil
Foreign: $195.7 mil
Worldwide: $334.3 mil
Cars 2 Numbers:
Budget: $200 mil
Opening: $66.1 mil

Domestic: $116.0 mil
Foreign: $82.2 mil
Worldwide: $198.2 mil
Green Lantern Numbers:
Budget: $200 mil
Opening: $53.1 mil

Domestic: $101.9 mil
Foreign: $33.3 mil
Worldwide: $135.2 mil
Friday, July 8, 2011 Releases
Zookeeper (3,300+)
Horrible Bosses (2,900+)
Project Nim
Fading of the Cries
Chillar Party
Beats, Rhymes & Life


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deathjim 7/3/2011 3:56:42 PM

Great this only gives them the ability to make a 4th movie I still havent made it thru Transformers 1 with out falling asleep.

vitieddie 7/3/2011 4:32:52 PM

Watched this in the weekend.


Cons: The whole human story arc was unnecessary and silly. This included Shia trying to find a job and being jealous of Dempsey. The Malkovich and McDormand characters felt like fillers. The humans "working" for the decepticons angle didn't make much sense. Huntington was ok - not better or worse than Fox.

Pros: Sweet robot-on-robot and human-on-robot action. Wingmen. Optimus Prime kicking ass. Leonard Nimoy.

Grade: 3 out of 5 stars

jackwagon 7/3/2011 4:42:27 PM

Man, and here I thought Larry Crowne would give swoop in and steal the #1 slot away from TF3 in a surprise victory not seen since Truman came from behind to beat Dewey.

evilbeagle 7/3/2011 4:52:09 PM

Finally went back to the theater to finish X-Men FC this weekend (had to leave the first time because my daughter wasn't down with the violence).  The movie was much better in the first half than the second half.  Directors still can't get quality team action sequences.  Is it only possible in animation (see The Incredibles)

I wonder if anyone will ever get an x-men movie right.  Maybe the material just isn't fit to translate to the big screen.  I was excited to finish the movie, but in the end mildly disappointed.

On another note, why the hell wasn't Captain America released this weekend?  I know there was the whole Transformer competition, but WTF?  This should have been the weekend.  Period.

TheMovieGuy28 7/3/2011 5:14:18 PM

What sucks is because the last TF and X-Men movies left bad tastes in the public mouth, the grosses for these two films are down. Had those movies been better by half, Transformers prolly would have had a 200 opening 5-day. But, considering that those movies did leave the bad taste, just goes to show if you make some improvements, people will give it a chance.

Yet, I can't figure out what kind of smoke the world is on with the 4th Pirates. That movie sucked. Better than AWE, but still meh at best with all the principles involved.

And now, bring on the Pagan Wizard & Colonel P. Ganda Fascist. The last two must-see in theaters.(those were a joke....totally lookin forward to Captain with Tool woo!)

So, Maniacs. Summer 2011 movie season is basically over. Is it me, or did it seem like it went by waaay too quick?

TheMovieGuy28 7/3/2011 5:19:51 PM

One other thing. Saw Larry Crowne this weekend. It was a friendly little film, but honestly, I just don't like Julia Roberts. Never have dug her "love me because I am Julia Roberts" vibe she gives off. Movie would have been much funnier or perhaps more believable with Sandra Bullock as the teacher. I could have bought that more.

Wiseguy 7/3/2011 5:24:32 PM


Captain America is damn near equal to the first half of summer by itself so it's far from over as far as I'm concerned. Apes, Conan, HP and few lesser films like Cowboys and Aliens and perhaps a few surprises along the way.


Oh man that Larry Crowne film may have been good about 15-20 years ago in the prime of both of those stars but now it just looks like a desperate attempt to relive old glory. You couldn't pay me to watch that. Hanks looks like his face has been stretched to the limit, shame.


I expect Transformers to repeat on top next week. I know the Zoo flick may beat it because the whole family dynamic it has in its favor but T3 will keep all the I-Max screens and 3D to push it over the top again me thinks

decepticons2 7/3/2011 5:42:03 PM

For anyone on the fence about transformers. The action sequences are much better filmed this time around. You can tell who is fighting who. The robots don't blur into each other as bad as the other ones.

So some of my first toy's I ever remember collecting were transformers. I had all 80 comics from the marvel run. They even made choose your own adventure books which I read all of them. So while not a fanatic i defintly lean far into the fan boy category.

Now with that in mind here is my complaint. I understand each movie was planned seperate from the other. But with a little thought I think they could have been so much better. In the second one why have Megatron come back at all. Cameo him into the background and lay some plot work for this third one. Why do the autobots look so fundamentally different? Some solid blacks and dark blues would go a long way over the silver insect look. I could go on and on about little nitpicky things.

A couple things about transformers that to this day work really well. In the comic writers have said that robot violence doesn't count to censors. It also must count in movies if you think of them as humans the violence is through the roof. They did incorporate some things very well like soundwave, shockwave, and optimus's trailer.


karas1 7/3/2011 6:37:17 PM

I saw Transformers on Friday.  It was better than I was expecting.  I actually liked the parts that the humans played.  But I actually would have prefered Megan Fox to this new chick.  Her lips were so swolen she looked like somebody punched her in the mouth.  I can't understand why guys find that attractive...

Saw Larry Crowne today.  I wouldn't have chosen to go but Mom wanted to see it.  It was better than I expected, quite entertaining.

Mossy1221 7/3/2011 8:06:27 PM

 I watch Sam Witwiky and Friends on Sat.  I loved the first two films, despised the 3rd.   


                                            !!!!!!!!!!!!!!!!!!!!!Possible SPOILER!!!!!!!!!!!!!!!!!!!!!! 

You get 10 min of Autobots talking, 25 mins of Decepticons destroying stuff and the rest of this 2.5 hour movie was all human BS. (NO KIDDING!)    90% of all the action scenes was done by humans. Autobots M.I.A.  Then the roll in right after the humans take care of all the business.  

I cool high way scene and the last 10 min of the show is all you need to watch on this film.   Kick butt action movie!!!!  POOR, POOR Transformers movie!!!    I would call it a turd, but I actually enjoy a good crap every now and again. Not this....

I am with you karas1!!!!  I never found the poofy  upper lip attractive at all!  Her lips was so swollen that she could not even move it properly. 

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