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Transformers 3 Has Best IMAX Opening

Dark of the Moon posts record IMAX opening.

By Jarrod Sarafin     July 06, 2011
Source: IMAX Corporation, Paramount Pictures


Villain Shockwave set to wreck destruction in TRANSFORMERS: DARK OF THE MOON(2011).
© Paramount, DreamWorks

IMAX Corporation and Paramount Pictures announced that the 3D launch of Transformers: Dark of the Moon, posted a record opening in IMAX(R) theatres, generating $23.1 million globally since launch. The total IMAX domestic take was $14 million, while the 146 domestic theatres that played Transformers: Dark of the Moon exclusively generated $88,500 per screen. The overall box office gross for the movie in the U.S. stands at $180,650,000 million through Monday.

Internationally, the movie earned $218.1 million from 111 international markets in its opening frame (through Sunday), with the 105 IMAX screens grossing $9.1 million (through Monday) for a per-screen average of $87,000. The film is set to run on approximately 148 IMAX screens overseas with several key markets like China and Japan still to open.

"Clearly, Transformers: Dark of the Moon is a film audiences really wanted to see in IMAX theatres," said Richard L. Gelfond, CEO of IMAX. "This represents, by far, the best opening of the year for us, with capacity constraints being the only factor that limited our numbers. The tremendous opening weekend results demonstrate that IMAX is the best way to see blockbuster films."

"The day-to-day consistency of these record-setting results demonstrate the strong word of mouth for the picture itself as well as for The IMAX Experience(R)," said Greg Foster, IMAX Chairman and President of Filmed Entertainment. "Michael Bay has created a film that speaks directly to our core audience, and we're thrilled to be a part of this worldwide phenomenon."

Transformers: Dark of the Moon: An IMAX 3D Experience has been digitally re-mastered into the image and sound quality of The IMAX Experience with proprietary IMAX DMR(R) (Digital Re-mastering) technology for presentation in IMAX 3D. The crystal-clear images, coupled with IMAX's customized theatre geometry and powerful digital audio, create a unique immersive environment that will make audiences feel as if they are in the movie.


 

COMMENTS AND RESPONSES

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wish 7/6/2011 8:04:12 AM

yay another thread for us all to praise or bitch about this film!

 

IMAX is the shee-it!!, aw yeah Canadian too!!  At least this should get us some more IMAX screens up and running, hands down the best way to watch anything! 

TremorDeth 7/6/2011 9:34:25 AM

After seeing it in normal 3D, I really wish I went to see it in IMAX, I feel it would have been all encompassing as far as the action sequences go.  I gave this one a shot in 3D due to the disappointments I've had with a lot of other movies in the last 3 or so years, but this one was worth it.  Maybe I got spoiled with Avatar, which has not been surpassed yet as far as 3D movies go.

violator14 7/6/2011 9:44:03 AM

Ya i can somewhat shut my brain off to enjoy an action movie, but i cant shut my brain COMPLETELY off like some others can to enjoy this one i guess. Pure mindless non-sensical action i guess is what this was. But to be honest, i'd rather play a video game for that.

TheMovieGuy28 7/6/2011 10:06:58 AM

I just want the day to come where you have the theater screen wrap around you and your seats lift up and let you "soar" like the Soarin over California adventure.

Could you imagine when theaters finally get to goin that route? Feeling the whoosh of the light cycles of Tron, or the swooping of the wingman suits in T3....or Hulk goin all apeshet on the Avengers? AND in 3D????

soon my precious. soon we will have the movie revolution!

violator14 7/6/2011 10:13:08 AM

Im still waiting for Hollowdecks to arrive. I would never come out of there except to eat and shit.

monkeyfoot 7/6/2011 11:10:56 AM

Violator & Movieguy, why not hold out for the Matrix. Futurist Ray Kurzweil says that with technology advancments in about 25 years we will have nano computers running through our brains and bodies and they will be able to give us experiences in our minds almost indistinguishable from real life.

I can't wait - and also dread that day. Nobody will get any work done. 

InnerSanctum 7/6/2011 11:21:30 AM

 monkeyfoot:  See Wal-E.  

Better yet, see the Wal-E: Revenge of the Fallen trailer on YouTube.  

We are already there.  

violator14 7/6/2011 11:25:27 AM

oh man, the conservatists will go apeshit when that arrives....

tallman 7/6/2011 11:35:50 AM

 Ive seen the 3d and it blew my mind man! I've never seen Imax are they any cop? Whats the diff?

Mossy1221 7/6/2011 1:14:47 PM

 Too Funny Wish!! That was what I was thinking!!!!

 

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