'Transformers' roll into ratings win for Cartoon Network - Mania.com

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'Transformers' roll into ratings win for Cartoon Network

By Rob M. Worley     January 09, 2008

From a press release

'Transformers Animated' Premieres #1 on All Television Among Boys And Boosts Kids 6-11 and 2-11 Delivery by Powerful Double-Digits Co-Produced Original Animated Series Propels Overall Saturday Morning Block to Double-Digit Gains.

Cartoon Network launched into 2008 with the half-hour original series premiere of 'Transformers Animated' (Saturday, Jan. 5, 10:30 a.m.), charting impressive double-digit delivery and ratings gains among key kid demos and ranking #1 in its time period versus all broadcast and cable competition with boys 6-11 and boys 2-11, according to preliminary data from Nielsen Media Research.  Coupled with a new episode of 'Pokémon: Diamond & Pearl' (Saturday, 9:30 a.m.) the new animated series propelled the network's three-hour Saturday morning franchise Dynamite Action Squad (9 a.m.-12 p.m.) to across-the-board double-digit growth.  'Transformers Animated' is jointly developed by Cartoon Network and Hasbro, Inc. and is co-produced by Cartoon Network Studios.

Highlights of 'Transformers Animated's premiere performance, as well as Dynamite Action Squad's overall presentation vs. the same time period last year include the following:

'Transformers Animated'  Premiere (Saturday, 10:30 a.m.) vs. the same 2007 time period

  • Kids 6-11 delivery (657,000) grew by 14%, and ratings (2.7) by 13%
  • Kids 2-11 delivery (956,000) improved by 29%, and ratings (2.4) by 33%
  • Boys 6-11 delivery (528,000) expanded by 28%, and ratings (4.2) by 27%-#1 in its time period on all TV
  • Boys 2-11 delivery (762,000) catapulted by 55%, and ratings (3.7) by 54%-#1 in its time period on all TV

Dynamite Action Squad Franchise (Saturdays, 9 a.m.-12 p.m.) vs. the same 2007 time period

  • Kids 6-11 delivery (533,000) increased by 18%, and ratings (2.2) by 16%
  • Kids 2-11 delivery (717,000) rose by 11%, and ratings (1.8) by 13%
  • Boys 6-11 delivery (392,000) jumped by 20%, and ratings (3.2) by 23%
  • Boys 2-11 delivery (538,000) raced ahead by 21%, and ratings (2.6) by 18%

Cartoon Network (CartoonNetwork.com), currently seen in nearly 91 million U.S. homes and 160 countries around the world, is Turner Broadcasting System, Inc.'s ad-supported cable service offering the best in original, acquired and classic animated entertainment for kids and families.  Overnight from 11 p.m.-6 a.m. (ET, PT), Cartoon Network shares its channel space with Adult Swim, a late-night destination showcasing original and acquired animation for young adults 18-34.

Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.


RATING PERIOD:  12/31/07 - 1/06/08

SOURCE:  Turner Entertainment Research from Preliminary Nielsen Media Research data, based on most current data available (Live+SD).  Complete and final data (Live+7) will be available in two weeks.  These television ratings data are reproduced here with permission from Nielsen Media Research.  Reproduction of these data in volume, without permission from Nielsen Media Research, is prohibited.

NOTES:  All ratings based on Total U.S. Television Universe of 112,800,000 homes.


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