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'Transformers' roll Paramount to the top

By Rob M. Worley     December 28, 2007
Source: www.hollywoodreporter.com

Hollywood Reporter has a round up of the banner year that Paramount has had. The studio's 2007 box office take is in excess of $1 billion, a number they haven't seen since 'Titanic' in 1998. The article credits the acquisition of DreamWorks as the defining factor in Paramount's success story.

...Par managed its feat largely on the strength of its DreamWorks-produced movies like "Transformers," which contributed $319.1 million, and films Par distributed for DreamWorks Animation including "Shrek the Third," a $321 million performer.

The top Par-branded release this year was "Beowulf," which used 700 3-D screens to lift domestic grosses to $80.6 million. To give a sense of the impact of DWA and DreamWorks films on studio performance, consider that the "Shrek" sequel and "Transformers" will be the Nos. 2 and 3 films of the year, while "Beowulf" ranked outside of the top 30 headed into the final boxoffice weekend.

"Transformers" was planned as a Par/DreamWorks collaboration even before 2006's DreamWorks acquisition, said Rob Moore, Paramount's president of worldwide marketing, distribution and operations.

"That movie kind of typifies the kind of movie we want to make and also the kind of organization we now have," he said. "Paramount has a world-class marketing and distribution business."

DreamWorks spokesman Chip Sullivan lauded the Par-DreamWorks combo, citing a "combination of top filmmakers, DreamWorks creative executives (and) a stellar marketing team."

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