They aren't wasting any time in cashing in on this movie on the home theater front. Didn't I hear something somewhere about an extended version being done for this in Imax? Regardless, I'll bet $150 million that in the next year and a half we'll see the extended rape my wallet edition come out.
Yeah Ghidrah (love the name by the way!), Transformers is supposed to be released to IMAX at the end of this month...only two or so weeks before the DVD release! Kind of crazy if you ask me...you'd think it would interfere with the ticket sales, with people knowing it's coming to DVD so soon afterwards. It will probably be a VERY limited run though. I'm sure there will be some "Allspark Edition" or something that comes out on DVD right before the sequel is released...featuring the extended version plus a ticket or "movie cash" to see the second one with. Oh well...I loved it enough to have two versions.
"If Blu Ray is up 2:1 why would they go with HD DVD?"
Because Paramount and Dreamworks were willing to accept $150 million in checks from MS to go HD-DVD exclusive.
What I'm surprised nobody else has pointed out so far is the turn around time for this movie from theatre to DVD: only 3.5 months.