TV Wasteland


TV Wasteland: The Writers' Strike Alters Viewing Habits Over the Long Term

By: Stephen Lackey
Date: Monday, May 26, 2008

The last big writer's strike was credited with the success of smaller cable networks that weren’t effected by the strike at that time. We’ve discussed here before the possibility of this year’s writer’s strike helping create a larger fan base for web video. The proof is in the numbers for the May sweeps. The numbers for the February sweeps could be blamed on the strike but by May most of the networks’ major series were back in full swing. So these new numbers could be considered representative of a shift in media viewing.

The 18 to 49 demographic is a fickle bunch, and they are the most coveted by advertisers spending the big bucks on television ads. This demographic is less prone to sticking to a routine. If something changes these viewers change right along with it and aren’t as likely to return to old habits when things return to normal. The best example of this came from the NBC series American Gladiators. The series had an impressive start in January and helped the network limp through rocky February sweeps. When the series returned from hiatus in May it saw a 68% drop compared to its premiere.

American Gladiators is just one big example of an overall drop in audience for this season. Mainstays such as Grey’s Anatomy, The Simpsons, and Deal or No Deal all saw numbers at or near their series all time lows. According to TV Week viewer-ship is down by 10% overall and 17% in the 18 to 49 demographic. The real proof that the networks are concerned about viewers getting their entertainment from the web rather than from traditional means came from the CW when the network actually pulled streaming episodes of their series Gossip Girl from the web in an attempt to force viewers to watch the show on TV. Networks that hope to recover viewers for their programs are the ones that understand the potential of video on demand viewing via the internet. NBC and Fox are the strongest innovators in this area with their joint venture hulu. So, did your viewing habits permanently change due to the strike?

There are two major events to look forward to this week! The first coming on both Monday and Tuesday is the A&E miniseries The Andromeda Strain. The novel is excellent and the original theatrical film is quite good so it’ll be interesting to see if this new adaptation can do something different with the story. The second is the two hour season finale of Lost coming on Thursday. The series has been excellent for the most part this season so expectations are high for the finale.
 
Monday
 
AMERICAN GLADIATOR (NBC, 8PM EST)

A tree climber tries to rise above a SWAT officer. In another match, a female business consultant attempts to take down a distaff adventurer.
 
THE ANDROMEDA STRAIN (A&E, 8PM EST)

Part 1 of 2; an adaptation of the classic Michael Crichton novel about an alien microorganism that threatens life on Earth. Part 1 begins with an alien satellite that crashes in a small town killing nearly all of the town’s inhabitants.
 
Tuesday
 
THE ANDROMEDA STRAIN (A&E, 8PM EST)

Part 2 of 2; an adaptation of the classic Michael Crichton novel about an alien microorganism that threatens life on Earth. Part 2 follows the investigative team in a race against time as they seek the cause and cure for the infection brought by the alien organism.
 
FAMILY GUY (TBS, 7PM EST) MARATHON

Two hours of one of the best animated series on television.
 
Wednesday
 
XPLAY (G4, 8PM EST)

A magazine series that focusing on all things videogames including reviews, previews, and news.
 

GHOST HUNTERS (SCIFI, 9PM EST) HOUSE OF SPIRITS

A New England home is probed regarding claims made by the family. Also: the Palace Theatre, a former vaudeville destination in Manchester, N.H., is investigated.


 
Thursday
 

LOST (ABC, 8PM EST) THERE’S NO PLACE LIKE HOME

As the fourth season comes to a close, the face-off continues between the survivors and the freighter people, and the Oceanic 6 find themselves ever closer to rescue.

 
Friday
 

DOCTOR WHO (SCIFI, 8PM EST) THE POISON SKY

Poisonous gas threatens the people of Earth as the Sontarans attempt to convert the planet's atmosphere to suit their needs. Martha Jones: Freema Agyeman.
 

BATTLESTAR GALACTICA (SCIFI, 9PM EST) SINE QUA NON

A power struggle unfolds in the Colonial fleet following the disappearance of the Cylon basestar with President Roslin trapped onboard.
 
Saturday
 

RUSSELL MULCAHY’S TALE OF THE MUMMY (SCIFI, 7PM EST)

A mummy awakens in London and embarks on a murder spree across the city. Not much of an original plot here. Hey Christopher Lee is in it!
 

ROBIN HOOD (BBCAM, 7PM EST) DUCKING AND DIVING

Robin is determined to find out who's betraying him after his plan to capture the Sheriff's spy, Henry of Lewes, is thwarted.
 
Sunday
 
THE KING OF KONG (G4, 8PM EST)

Fantastic documentary about a new player trying to take the title of highest score in Donkey Kong away from a video game hero who ahs held various records for more than 20 years.

More Content By Stephen Lackey
TV Wasteland: CBS Knows Best, or Do They?
(Monday, August 25, 2008)
BURN NOTICE: Rough Seas
(Friday, August 22, 2008)
EUREKA: I Do Over
(Thursday, August 21, 2008)
PRIMEVAL
(Tuesday, August 19, 2008)
TV Wasteland: Ron Moore Goes Virtual
(Monday, August 18, 2008)
EUREKA: Best in Faux
(Thursday, August 14, 2008)
TV Wasteland: Torchwood Audio Episode?
(Monday, August 11, 2008)
EUREKA: What About Bob?
(Thursday, August 7, 2008)
TV Wasteland: Heroes Cast Getting Larger
(Monday, August 4, 2008)
EUREKA: Bad to the Drone
(Thursday, July 31, 2008)
Comments/Responses
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joeyconnick • May 26, 2008, 02:41am •
I think it's a little early to be announcing the strike has changed viewing habits when most of the series that returned in May had their momentum seriously derailed by the strike. All the confusion surrounding the TV schedule makes it much more reasonable to examine viewing habits come the end of November sweeps once the TV season has (barring major issues arising from a potential SAG strike) had a chance to have a "normal" launch and run.

Of course, if the SAG negotiations disrupt the filming of shows set to premiere in the fall, now /that/ could really affect TV viewing habits.

But to answer your question, no, the strike didn't change my viewing habits. I just have my magic Tivo-like hard drive recorder record the stuff I want to watch and then watch it.

spiderhero • May 26, 2008, 05:57am •
I moved to another state during the strike so I didn't bother getting cable in my new house for several months after moving in. During that time I bought a few shows on DVD I had never seen House & Babylon 5. I did eventually get cable, but only kept it for a month as I was no longer in the habit of making time for TV so I cancelled it.

The $40/month I saving goes into DVD's now. (Or nice dinners with my wife) I can wait for stuff to come out, I just watch different shows. And since my wife & I can watch The Office online (Our favorite show), I see no need to have cable. The strike freed up my time & money so I'm better for it. I've stopped watching a few shows (ones that I can't get on the internet), but I've picked up other shows on DVD so it really isn't a big deal.

No more will I aimlessly surf through the channels. If I wnat to watch it, I'll buy it. That means a show will have to be really good for me to shell out for it. (Goodbye Smallville)The networks would have to do something pretty incredible to bring me back to cable. I can't even imagine what that would be. So yep, the strike permanently changed my habits.

snallygaster • May 26, 2008, 06:10am •
I'm not convinced that the internet is the real competition here. I do know people whose viewing habits have changed, and a lot of them have decided to just watch their favorite series on DVD as they come out. Ironically, it's fans of the heavily serialized shows (Lost, Galactica, 24, etc.) who are really doing this. I say "ironic" because one of the reasons that networks were attracted to these sorts of shows is because they considered them "water cooler" shows - programs which people felt they would have to watch during the original airing in order to keep up with conversations at work the next day. The problem is that viewers have discovered that getting the DVDs and watching an entire season of these complex programs over a much briefer period of time (and without commercial interruptions) is much easier to follow and more enjoyable.

One positive change is that Fox has announced that they will expand the amound of minutes of actual programming in a prime-time hour, from the current 42 minutes to 46-48 minutes. It still falls a bit short of the glory days of the 1960s when a full hour of commercial TV included 52 minutes of actual program, but it's a step in the right direction. I've heard writers complain that with today's relatively short running times, they can only concentrate on the plot, while scenes and dialogue which would actually develop the characters are the first ones to get cut.

Now if the networks would just stop those intrusive logos and other promotional garbage over the actual programming, that would be a real olive branch to the viewers.

rgtchtiger • May 26, 2008, 11:59am •
I think it's interesting how the SAG contract negotiations aren't getting nearly as much press as the WGA contract negotiations. All the networks and studios seem relieved and excited to get their new seasons and films into production, but no one seems nervous about the actors' striking. Wouldn't that potentially cause more damage to the industry than the writers' strike? The writers generally don't have faces in the eyes of the general public, but the actors certainly do. I realize that the likes of George Clooney, Tom Hanks, Bruce Willis, et al wouldn't strike for their own benefit, but the bit players who have guest appeared on shows like CSI, Law & Order, Lost, and Star Trek would be the ones who benefit more. If that strike does go into effect over the summer then viewers across the country would really change their viewing habits, far more than any after effects from the WGA strike.

ponyboy76 • May 27, 2008, 06:05am •
You are right, but I doubt that SAG will end up striking. In all likelihood, the negotiations will probably go pretty smoothly compared with the WGA one. The studios will probably give SAG the same or at least very similar deal they made with the WGA.

On a tv note, why no review for the season finale of Supernatural?

EagleManiac • May 27, 2008, 08:50am •
Saw some of the first part to the un-necessary remake of The Andromeda Strain, and as I expected, it's overly busy, over-done, and just plain bad. How do they have the audacity to call this film by that title when Outbreak II would have been more appropriate? This is NOT The Andromeda Strain. The original kicks so much ass, that this one was dead before it entered the ring! Outbreak was OK, and somewhat entertaining thanks to Hoffman and Gooding, Jr., but not near as good as TAS!! So this "film" is just plain not needed. If you check my profile, you'll see why I am so adamant against this stupid remake anyway. Some films should NEVER be remade, retold, re-imagined, whatever. The Andromeda Strain is tops on that list. Oh well, they did it anyway, and as usual, it SUCKS!

daforce • May 30, 2008, 04:05pm •
Just wanted to add, you forgot to put down The Venture Bros. Season 3 premiere is on Sunday night!

Finally a reason to watch Adult Swim again!

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