TV Wasteland: The Writers' Strike Alters Viewing Habits Over the Long Term
By: Stephen LackeyDate: Monday, May 26, 2008
The last big writer's strike was credited with the success of smaller cable networks that weren’t effected by the strike at that time. We’ve discussed here before the possibility of this year’s writer’s strike helping create a larger fan base for web video. The proof is in the numbers for the May sweeps. The numbers for the February sweeps could be blamed on the strike but by May most of the networks’ major series were back in full swing. So these new numbers could be considered representative of a shift in media viewing.
American Gladiators is just one big example of an overall drop in audience for this season. Mainstays such as Grey’s Anatomy, The Simpsons, and Deal or No Deal all saw numbers at or near their series all time lows. According to TV Week viewer-ship is down by 10% overall and 17% in the 18 to 49 demographic. The real proof that the networks are concerned about viewers getting their entertainment from the web rather than from traditional means came from the CW when the network actually pulled streaming episodes of their series Gossip Girl from the web in an attempt to force viewers to watch the show on TV. Networks that hope to recover viewers for their programs are the ones that understand the potential of video on demand viewing via the internet. NBC and Fox are the strongest innovators in this area with their joint venture hulu. So, did your viewing habits permanently change due to the strike?
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Of course, if the SAG negotiations disrupt the filming of shows set to premiere in the fall, now /that/ could really affect TV viewing habits.
But to answer your question, no, the strike didn't change my viewing habits. I just have my magic Tivo-like hard drive recorder record the stuff I want to watch and then watch it.