Direct market cover to THE DARK KNIGHT STRIKES AGAIN #1
© 2001 DC Comics

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Two Covers for DARK KNIGHT #1

DC Comics has announced that THE DARK KNIGHT STRIKES AGAIN #1 will reach comic book stores on Wednesday with two versions of its front cover.

Both versions feature the solicited artwork, the highly-recognizable image of Batman's raised fist.

The first version, which has been seen in various places, shows the artwork with no text except for the DK2 logo. The second version places the art in a black border and includes credits for Frank Miller and Lynn Varley at the top, along with the full title THE DARK KNIGHT STRIKES AGAIN and the DK2 logo at the bottom. This second cover was designed to appeal to mass market consumers and is the only version of the cover that will be available in the mass market.

The primary version of the cover, which will account for approximately 75 percent of initial order copies shipping via Diamond to comic book stores.
 
The secondary cover will also be provided to comic book stores, and will make up approximately one out of every four copies retailers receive.

"Frank Miller and all of us love the stark, minimalist design of the primary cover for DKSA #1," says Bob Wayne, DC's vice-president, sales and marketing. "But we also wanted to make sure that the mass market cover would present the key information in a clear manner, so we decided to create this second version. Unfortunately, by the time this decision was made, the ordering cycle had long since closed, which prevented us from showing the cover in advance.

"To avoid the perception of the mass market cover being a collectible variant, we are filling a portion of each retailer's order with the additional cover copies."

Click on the thumbnails here and below to see the two covers.