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SPARTANS Grab Victory Against Rambo

The spoof surprisingly lands in 1st place.

By Jarrod Sarafin, News Editor     January 27, 2008


Carmen Electra, Sean Maguire and Kevin Sorbo in MEET THE SPARTANS(2008).
© 20th Century Fox
It seems that the teenage demographic was a key in this weekend’s box office report and the numbers for this report are so close between 1st and 2nd place, it seems too close to call at any rate. We may need to wait until the actual results come in tomorrow afternoon. It was also a weekend where the audiences couldn’t decide on any one film so nearly all of them performed decent numbers. The first 7 places all had at least 10 mil in receipts.
 
Fox takes 1st place in a surprise upset with their spoof comedy Meet the Spartans, which debuted with 18.7 million in receipts. I say that teenagers had something to do with this victory because these spoofs connect more with that demographic ala Scary Movie, Epic Movie, etc. Older audiences sometimes enjoy them as well but we know which audience the studio is centering it on. Fox opened the spoof on 2,605 theaters in its first week, which marks for an average per showing rate of $7,188.
 
Following right behind is Lionsgate highly marketed Rambo, the fourth installment of the series. It opened up in 146 more theaters than Spartan but it brought home $600,000 less in the estimates by taking 18.1 mil in its debut. They opened it in 2,750 theaters which have its average rate at $6,597. In comparison with the previous Rambo films, this opener ranks 2nd behind Rambo: First Blood Part 2 (1985) which pulled in 20 mil in its first three days.
 
Fox also owns 3rd place for the weekend with their returning 27 Dresses, which dropped one place from last week and took in 13.6 mil. This film is a success for the studio with it pulling in 45.3 mil in two weeks and having a budget of only 30 mil. In weeks where the obvious choice was a monster, a spoof and the return of an action hero, this film has been the “go-to” alternative choice for couples.
 
Paramount’s Cloverfield dropped from 1st to 4th place in its second weekend but it’s already far “in the green” for the studio. The monster mash-up grabbed another 12.7 mil this weekend, which has its domestic gross at 64.2 mil in 10 days of release. It also will begin its international run soon enough with it only pulling in 4.3 mil so far in international territories. Worldwide gross has it at 68.6 mil and its budget is listed at 25 mil.
 
The latest Diane Lane thriller Untraceable also made its debut this weekend, landing in 5th place with 11.2 mil in receipts. I wouldn’t call these kinds of numbers a failure of sorts because Sony Screen Gems is very smart by keeping their films low in the budget category. They have this film’s budget listed as only 35 mil so this means it has already took in a quarter of that money in its first three days of release.
 
Juno has officially hit the 100 mil mark this morning and lands in 6th place in the box office report with 10.3 mil. The film actually gained 3.5% of viewers from its seventh week of release to its eight week so strong word-of-mouth and critical acclaim continues to keep this film running strong, which is still showing in 2,426 theaters across the nation.
 
WB’s The Bucket List dropped 4 places to 7th place this weekend but like 27 Dresses, the studio has already hit their profit margins. The Jack Nicholson-Morgan Freeman vehicle has a budget of only 45 mil and has taken in 57.6 mil, 10.2 mil of it being from this weekend.
 
And now, we hit the last three films in the box office report, all of them clocking in around 4 mil in receipts. Paramount Vantage has taken advantage of re-releasing There Will Be Blood because of “award time” and they have 8th place to show for it. The film pulled in around 4.8 mil while only getting shown in 885 theaters across the nation. This makes for an average rate of $5,522. In 5 weeks of release (original and re-release), it has a domestic gross of 14.7 mil.
 
Disney has begun pulling National Treasure: Book of Secrets out of a lot of theaters but the sequel still managed to stay in the top 10 in its sixth week of release. The film pulled in another 4.6 mil this weekend by landing in 9th place. As I said, Disney yanked it from 809 theaters but its still showing in 2,154 houses around the nation. It has 205.4 in domestic grosses and another 143.2 mil in foreign territories. No budget listed for the film 348.7 worldwide is obviously very nice numbers for Disney.
 
 Overture Film’s Mad Money looks to be racing a “How fast can we drop” gauntlet by finishing 10th place this weekend in its second week. The film took in only 4.6 mil on 2,470 theaters and only has a domestic gross of 15.2 mil in 10 days of release. Obviously, that’s better numbers than other box office failures and hey, it’s better than There Will Be Blood but as we know, this film won’t be taking home any Oscars as “Blood” will likely be so there is small comfort in that for Overture…
 
Rank
Movie
Weekend
Theaters
Average
Total
Budget
Week #
1
Meet the Spartans
18.7 mil
2,605
$7,188
18.7 mil
-
1
2
Rambo
18.1 mil
2,751
$6,597
18.1 mil
-
1
3
27 Dresses
13.6 mil
3,074
$4,424
45.3 mil
30
2
4
Cloverfield
12.7 mil
3,411
$3,723
64.2 mil
25
2
5
Untraceable
11.2 mil
2,368
$4,729
11.2 mil
35
1
6
Juno
10.3 mil
2,426
$4,245
100.1 mil
-
8
7
The Bucket List
10.2 mil
2,915
$3,502
57.6 mil
45
5
8
There Will Be Blood
4.8 mil
885
$5,522
14.7 mil
-
5
9
National Treasure: Book of Secrets
4.6 mil
2,154
$2,165
205.4 mil
-
6
10
Mad Money
4.6 mil
2,470
$1,866
15.2 mil
-
2
 
Friday Feb 1, 2008 Releases:
 
Wide Releases
The Eye (2,200+ theaters)
Over Her Dead Body (1,950 theaters)
Strange Wilderness (1,100 theaters)
Hannah Montana/Miley Cyrus: Best of Both Worlds Concert Tour (650 theaters)
 
Limited Releases
Caramel

COMMENTS AND RESPONSES

Showing items 1 - 10 of 44
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Ollivander 1/27/2008 8:07:30 PM
That is disgusting that that movie made that much. It looked god awful!
metalwater 1/27/2008 8:14:53 PM
Cloverfield really went down the tubes this weekend. In related news, and since Cloverfield features a creature from space...and perhaps from a meteor: They say that a meteor the size of the Empire State Building will be passing by the Earth...and may hit on Tuesday. Should the latter happen, and if the meteor hits land, it will take-out 3 square miles...and if it hits the ocean near a coastal-line area there will be tidal waves. A NASA insider leaked the information...and now the space agency is admitting to the meteor coming toward us. Asteroid TU24 will pass Earth to within 1.4 lunar distance (334, 000) miles. The leaker mentioned that there is a 50/50 chance that the meteor will impact the Earth. Yes, as I said, NASA is now admitting to the meteor, but has said nothing about the 50/50 chance of impact with out planet. http://neo.jpl.nasa.gov/
JarrodSarafin 1/27/2008 8:16:06 PM
Same thoughts, Ollivander. I'm disgusted that Meet the Spartans won the weekend. Typing that up above was a royal pain in the ass for me today..I was late with it because I had a function to attend earlier..but writing that up..It was a pain. NOT as much as a pain as last year when I had to talk about Grindhouse failing but still, it was disgusting to write. Meet the Spartans may actually be funny but I have little interest in it..It's yet another effing spoof movie that was probably not needed..
metalwater 1/27/2008 8:33:38 PM
Cloverfield is missing star power, something which would have helped it in its 2nd weekend at the box office. In addition...if the film was released during a better month, and one without as much competition...the film would be doing much better right now. At this rate...Cloverfield's weekend box office this coming weekend will be as low as 6 million dollars. And while we are on the subject, let's just admit it, much of Cloverfield box office was tied to Trek fans attempting to get a sneak of the new Star Trek movie via its trailer...but the trailer revealed close to nothing about the movie. Negative word of mouth on that bogus trailer caused Trekies and Trekers to stay home this weekend or to go see other films, instead of seeing Cloverfield. Cloverfield's per screen average is almost as low as The Bucket List, making only 2 thousand dollars more, per screen.
dragonrift 1/27/2008 9:51:51 PM
I'll join the hate train as well. Every single one of you who paid cash to see "Meet the Spartans" in theaters, I hope you're castrated, beaten to a pulp with sticks, and thrown screaming down a flight of stairs while being set on fire. I hate your goddamn guts, and you're a pitiful waste of human sperm.
goirish83 1/27/2008 10:02:10 PM
Just came home from watching Rambo. It was very good, and probably one of the most violent movies I have ever seen. Action was great, plot was very good. Wouldn't pay to see "Meet the Spartans". I was suprised that "Cloverfield" dropped so much. Pretty slim pickings for movies coming up.
LOTRSUXS 1/27/2008 10:04:30 PM
It was a pain in the ass for me to watch this movie sell so many tickets. I don't understand this, uwe boll gets shit for making horrible movies, but the two assholes who "write and direct" this type of shitfest gets a pass? My god, the retards are taking over this country
wessmith1966 1/27/2008 10:12:50 PM
I refused to go see Spartans with the gang this weekend, but did catch Rambo and it was great. After the triumph of Rocky Balboa, I hoped Stallone would give the same type of treatment to Rambo and he more than met my expectations. This was not the oiled down musclebound Rambo from 2 & 3, but the grittier Rambo from First Blood. Not surprised to see Cloverfield drop like a rock, but it made money so I'm sure the studio's happy. I'm curious to see what it's take will be in Japan, since they're kind of the experts on the big monster movie. I'm surprised to see Mad Money taking a hard nose dive. I was sure that Cruise would have had the Scientology phone banks working overtime to get his fellow nutcases out to support his wife's new movie. I figured there would be some mandate that if each member of the cult...I mean church...didn't see the film as least three limes they wouldn't be able to ascend to the next level of "crazier than a shithouse rat."
Hobbs 1/27/2008 10:15:26 PM
Anyone know what Rambo cost to make? It's not listed. I agree with you guys about the spartans movie even though I didn't see it but that was more of a date movie. teenage girlfriends weren't going to go with their boyfriend to see Rambo.
masterjedidude 1/27/2008 10:47:32 PM
I'm not shocked that "Cloverfield" dropped to number four. Negative word of mouth is spreading about the motion-sickness factor. It's already made its money and made me nauseous, so it can go away now.
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