Joe is a dude just like you and me. He has two great loves: his girlfriend Silvia and Captain Blue, the action-movie superhero. When Silvia is magically captured by a celluloid monster, Joe gets himself swallowed into the screen to save her. Joe meets Captain Blue just as the superhero is about to retire, exhausted from his lifelong battle against villains known as Jadows.
With special superpowers bestowed by Captain Blue, Joe transforms into ""Viewtiful Joe"" to bash the enemies in the Movieland.