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Warner Bros. Responds to Upset POTTER Fandom

By: Jarrod Sarafin
Date: Wednesday, August 20, 2008
Source: Warner Bros. Press Release

Warner Bros. CEO Alan Horn has attempted an apology to many Harry Potter fans around the web. Last week, the studio announced that they would be moving Harry Potter and The Half-Blood Prince out of its November 14, 2008 release (Twilight has moved into that day) and rescheduled it for a July 17, 2009 debut instead.

The decision has been met with many complaints from the fandom of Rowling's highly popular franchise and Horn has responded with the following;

Many of you have written to me to express your disappointment in our moving "Harry Potter and the Half-Blood Prince" to Summer 2009.

Please be assured that we share your love for Harry Potter and would certainly never do anything to hurt any of the films. Over the past 10 years, we have nurtured and protected each film, and the integrity of the books upon which they are based, to the best of our ability.

The decision to move "Harry Potter and the Half-Blood Prince" was not taken lightly, and was never intended to upset our Harry Potter fans. We know you have built this series into what it is, and we thank you for your ongoing enthusiasm and support.

If I may offer a silver lining: there would have been a two-year gap between "Half-Blood Prince" and the much-anticipated first part of "Harry Potter and the Deathly Hallows," which opens in November 2010.

So although we have to wait a little longer for "Half-Blood Prince," the wait from that film until "Deathly Hallows" will be less than 18 months. I am sorry to have disappointed you now, but if you hold on a little longer, I believe it will be worth the wait.

Alan Horn
President, Chief Operating Officer
Warner Bros.

As you can see, Horn didn't really go into reason for the move and gave some "silver lining" about the gap between the sixth film and Part I of the final film, Harry Potter and the Deathly Hallows.


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Comments/Responses
1 2 > >>
twomcs • Aug 20, 2008, 03:52am •
Why move it all the way to mid-July? Why not early June or Memorial day weekend? What else does WB have next summer?

evilbeagle • Aug 20, 2008, 04:25am •
I can't tell if there's something fishy about this or not. I guess Potter has always been either a July or November release. Maybe they're just keeping with their pattern.

Dazzler • Aug 20, 2008, 04:40am •
Sounds like it's too much of a Turkey movie to come out at Thankgiving to me if they are moving date. Probably need time to fix the cut.

PREDATOR29 • Aug 20, 2008, 05:13am •
i'm telling ya that they want the money that the dark knight got. they are hoping to cash in on it

Whiskeymovie • Aug 20, 2008, 05:15am •
I agree Pred, that seems to be the most logical reason. Why the hell else would they push back a release 8 months? I mean some movies are shot and released faster than 8 months. Well, I guess the one good thing, like they said, is that it will be a shorter time between this and Deathly Hollows.

StarlightGuard • Aug 20, 2008, 05:54am •
Why all the yelling and screaming that the movie is being pushed back?

Hell, go read the damned book (again). They're far superior to the likely hack and slash adaptation we'll end up with anyways.

hanso • Aug 20, 2008, 07:44am •
Didn't Horn say the writer's strike had affected the 09 Summer season and they wanted to take advantage of that?

That makes perfect sense if it's true.

There will be a shorter wait between HP6 & HP7, but doesn't that mean there is a longer wait between HP5 & HP6!!?

fft5305 • Aug 20, 2008, 08:22am •
I think it was suggested here (or somewhere) yesterday that WB wanted to separate its tentpole flicks to two separate years. Since TDK made so much money this year, it made no sense to have HP6 make even more money, then have a letdown in 2009. By pushing HP6 to next year, WB gets to have a banner year this year, then another next year. After reading this, and seeing HP7, Part 1 getting a 2010 release date, that means another consecutive year and I assume Part 2 would be in 2011, giving a 4th consecutive year. That theory makes sense to me. Greedy bastards...

WISEGUY562 • Aug 20, 2008, 08:59am •
Ditto what fft said except the been greedy part. The film will make make a ton of dough either way. It's just so the co.'s bottomline doesn't look as bad next year as it otherwise would.

cmj • Aug 20, 2008, 12:13pm •
You're right Hanso. The eports last week said the writer's strike had affected the release of other blockbusters they had been planning to release in Summer 2009. So I guess they're saying that they don't have anything else worthy that will be ready in time, so they're saving Harry Potter for then. But now won't they be missing out on having a big blockbuster for the Christmas season, or do they have something else.

I don't even know why studios save their big blockbuster type of movies for Christmas or May/June/July. They're the ones who have set audiences up to assume blockbusters will only come out during those months, and that if a movie is released in February, it must not be as good. Why clump all of the big movies together and make them compete. Why not disperse big movies throughout the year. Working adults generally don't get summer and Christmas holidays like kids in school do, so it doesn't make a difference what time of year it is to get out and see a movie.

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