Warner Bros rethinks DC hero game plan - Mania.com

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Warner Bros rethinks DC hero game plan

    August 17, 2008
Source: www.variety.com

Fans have long observed that, when it comes to feature films, Marvel seems to be light-years ahead of rival DC Comics in terms of getting films made.

Although DC struck box office gold this year with 'The Dark Knight', it has struggled to launch viable film franchises around any of its other flagship characters, including the failed attempt at the 'Justice League' movie.

Now Variety reports that there are plans afoot to rethink the way DC superheroes are presented on the big screen and an announcement of a new deal for DC may be coming in the next month.

Warner Chief Alan Horn talked with Variety and admits the iconic superheroes should be a treasure trove of film production. Currently Warner production president Jeff Robinov and Senior VP of creative affairs for DC Comics Gregory Noveck have been the primary voices for developing the characters, but insiders say that Robinov can't commit the required attention to the crown jewels of superhero comics. Hence, a new plan is underway.

"We're having a lot of internal discussions on it," Horn says. "We haven't committed to any change at DC at this point," adding that both Warners and DC are committed to turning "the properties into viable movie product in an intelligent way so that we introduce them like planes on a runway. They have to be set up the right way and lined up the right way and all take off one at a time and fly safe and fly straight."

Horn specifically addressed 'Justice League' which the studio has backed away from due to negative rumblings from the fans.

"We're not off the notion of a 'Justice League'," Robinov says. "There's a massive interest and knowledge in the comicbook industry and it takes time to sort of catch up and understand the characters and the history, where they've intersected with each other and what their worlds are. That's part of the education that we're going through."

Of course, Batman is the hot property right now and offers are out to Christopher Nolan to get him to do a third movie. However the director has not yet comitted to the film.


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