WB and DC Executives Talk Comic Properties
By: Jarrod SarafinDate: Monday, August 18, 2008
Source: Variety
Those of you Maniacs around last summer will remember the madness known as Justice League and how every other day, some new tidbit was coming across the wires about the film getting fast tracked to theaters for Warner Bros. and DC Comics. At first, the feedback for a team-up was generally positive from the fanboys across the net. Fast forward a few dozen casting and story rumors, a month or two of preproduction and that positive attitude changed fast. The WGA strike received the blame for halting production on the project but it seems now that executives were just getting cold feet after hearing the negativity. Add on the fact that executives were also watching Marvel Studios' successful plan to release their own separate properties into film productions and it's easy to see the reasoning behind their hesitation.
Well, Variety has just talked about the rumored closed door sessions going on inside Warner Bros. on how to adapt to the ever changing tactics of adapting superhero films. CEO Alan Horn, Production President Jeff Robinov and Gregory Noveck all chimed in on what's been going on and how they plan to compete with Marvel's slate.
"They can really be an evergreen source of enjoyment and income," says studio topper Alan Horn, referring to the coin a hit pic can collect at the B.O. and from sources like TV, homevid, vidgames and merchandise. The studio earned $1 billion from DC fare alone in 2005, when "Batman Begins" was released. "If you do it wrong, you're dead, you're out of there."
Getting out there, however, has taken time.
Warners and DC (both Time Warner entities) have labored in vain over another Superman, and launches for Wonder Woman, The Flash, Green Arrow and Green Lantern. It's maddening for fans as rival Marvel Comics has successfully begun financing its own slate of pics, first with "Iron Man," then a reboot of "The Incredible Hulk" this summer.
That could soon change, as Warners is readying to revamp how DC's properties are developed -- changes that could be announced within the next month.
DC doesn't have a separate film division the way rival Marvel does, which is moving forward with an "Iron Man" sequel and adaptations of Thor, Captain America and the superhero team-up "The Avengers" for 2010 and 2011.
That means Warners doesn't have a sole cheerleader for its comicbook projects, or someone to work closely with filmmakers to develop them.
Until now, those duties have been shared by production prexy Jeff Robinov and Gregory Noveck, senior VP of creative affairs for DC Comics, who has served as a liaison between the comicbook publisher and the studio.
To read more, click here.
More From Mania
Superman Returns & Superman The Donner Cut artwork
'Superman Returns' Nominations for Teen Choice Awards
(Wednesday, July 5, 2006)
Review: 'Superman Returns'
(Thursday, June 29, 2006)
SUPERMAN RETURNS
(Tuesday, June 27, 2006)
'Superman Returns' Guess Who Competition
(Monday, June 5, 2006)
Bridging the Gap: 'Superman II' and 'Superman Returns'
(Tuesday, March 14, 2006)
Superman Returns
(Friday, April 22, 2005)
Comicscape - June 8, 2004
(Wednesday, June 9, 2004)
See more related content





















Thanks Wiseguy!
Hope it dont' take 10 years to see Justice League. I think it makes perfect sense to make the movie first and then spin off the characters. Everyone already knows the main guys anyway, Bat & Supes. I would like them to recast however and wait till Nolan is done with his trilogy. And if WB wants to go the direct direction then give Alfonso Cuaron a chance.
Cuaron bitches Cuaron!!!!!!!!!