Movie News

Send to a Friend



To: (email)


To: (name)


From: (name)


Message:



WB and DC Executives Talk Comic Properties

By: Jarrod Sarafin
Date: Monday, August 18, 2008
Source: Variety

Those of you Maniacs around last summer will remember the madness known as Justice League and how every other day, some new tidbit was coming across the wires about the film getting fast tracked to theaters for Warner Bros. and DC Comics. At first, the feedback for a team-up was generally positive from the fanboys across the net. Fast forward a few dozen casting and story rumors, a month or two of preproduction and that positive attitude changed fast. The WGA strike received the blame for halting production on the project but it seems now that executives were just getting cold feet after hearing the negativity. Add on the fact that executives were also watching Marvel Studios' successful plan to release their own separate properties into film productions and it's easy to see the reasoning behind their hesitation.

Well, Variety has just talked about the rumored closed door sessions going on inside Warner Bros. on how to adapt to the ever changing tactics of adapting superhero films. CEO
Alan Horn, Production President Jeff Robinov and Gregory Noveck all chimed in on what's been going on and how they plan to compete with Marvel's slate.

"They can really be an evergreen source of enjoyment and income," says studio topper Alan Horn, referring to the coin a hit pic can collect at the B.O. and from sources like TV, homevid, vidgames and merchandise. The studio earned $1 billion from DC fare alone in 2005, when "Batman Begins" was released. "If you do it wrong, you're dead, you're out of there."

Getting out there, however, has taken time.

Warners and DC (both Time Warner entities) have labored in vain over another Superman, and launches for Wonder Woman, The Flash, Green Arrow and Green Lantern. It's maddening for fans as rival Marvel Comics has successfully begun financing its own slate of pics, first with "Iron Man," then a reboot of "The Incredible Hulk" this summer.

That could soon change, as Warners is readying to revamp how DC's properties are developed -- changes that could be announced within the next month.


DC doesn't have a separate film division the way rival Marvel does, which is moving forward with an "Iron Man" sequel and adaptations of Thor, Captain America and the superhero team-up "The Avengers" for 2010 and 2011.


That means Warners doesn't have a sole cheerleader for its comicbook projects, or someone to work closely with filmmakers to develop them.

Until now, those duties have been shared by production prexy Jeff Robinov and Gregory Noveck, senior VP of creative affairs for DC Comics, who has served as a liaison between the comicbook publisher and the studio.

To read more, click here.

More Content By Jarrod Sarafin
Straczynski Updates on Writing WORLD WAR Z
(Thursday, December 4, 2008)
CBS Announces Mid-Season Line Up
(Wednesday, December 3, 2008)
Grazer Explains Crowe's Dual Roles in NOTTINGHAM
(Wednesday, December 3, 2008)
Johnny Depp Becomes The HAND OF DANTE
(Wednesday, December 3, 2008)
New Sneak Peek for Season 5 of LOST
(Wednesday, December 3, 2008)
WB Sets John Brownlow to Pen CAPTAIN BLOOD Remake
(Wednesday, December 3, 2008)
CAPRICA Hits SCI FI Channel in 2010
(Tuesday, December 2, 2008)
More Information On PLANET OF THE APES Prequel
(Tuesday, December 2, 2008)
Ray Stevenson Hunts Washington in BOOK OF ELI
(Tuesday, December 2, 2008)
Rob Zombie is Back for HALLOWEEN 2?
(Tuesday, December 2, 2008)
Fandango Logo
Comments/Responses
1 2 3 4 > >>
hanso • Aug 18, 2008, 04:45am •
For the love of DC, give that closet TDK fan Wiseguy a shoutout cause he mentioned this first back in the TDK/IM thread.
Thanks Wiseguy!

Hope it dont' take 10 years to see Justice League. I think it makes perfect sense to make the movie first and then spin off the characters. Everyone already knows the main guys anyway, Bat & Supes. I would like them to recast however and wait till Nolan is done with his trilogy. And if WB wants to go the direct direction then give Alfonso Cuaron a chance.
Cuaron bitches Cuaron!!!!!!!!!


Whiskeymovie • Aug 18, 2008, 04:51am •
I don't get why Marvel can pump out their comics into movies and make them awesome (for the most part), whereas D.C. seems to have more false starts than the Special Olympics. After TDK, I am sure WB has a hard-on to get many more films out. I still want to see Superman: Man of Steel. I think Singer and Co. learned from the first one and would make a kick ass film.

Darkknight2280 • Aug 18, 2008, 04:53am •
IN my opinion DC sucks! The only thing about DC i like is BATMAN, he is a great character a pretty deep compared to about 98% of their characters. He is also the most real. This is why DC is going to have trouble making most of their properties (excluding Batman and a few others) into viable comic movies. Most of Marvels characters are fairly easy to translate into real life or something close to it, which makes them more beleivable that way it opens them up to more auidences then just fan boys (like myself). In the movie industry thats what you need, the wider the auidence the more BANK. Although if DC can maybe go in a direction like Marvel; by getting their own production company, they may have a chance. But they need passionate writers and directors, not to mention the right actors to play the charaters (not just a bunch of teenie boppers to play icons like batman, superman, wonderwoman..etc). They just need to take a great team like they have with the Batman franchise and duplicate it as best you can into their other properties. But ultimatley i could care less, Batman is all I care to see on the DC end of the spectrum.

Dark Knight RULES!!

BRING ON IRON MAN 2, CAPTAIN AMERICA AND THE AVENGERS!!!!

AMiSHPiRATE • Aug 18, 2008, 06:19am •
Don't you guys remember the Khitomer Accords? DC agreed to let Marvel have a kick-ass collective movie universe, and in exchange, Marvel agreed to let DC have a kick-ass collective animated universe. Never the twain shall juxtapose!

WISEGUY562 • Aug 18, 2008, 07:16am •
Thanks for the props hanso. Should've forwarded the link to J
Also agree with your take on the JL. They can either branch them out into their own properties or even continue with a JL trilogy. They can rotate the JL line-up. There are plenty of options. Of the big seven the one that's not widely known is Martian Manhunter.

DK2280, you make a good point in that DC's character are more fantasy laden than Marvel's. But DC has a lot of great great characters. But like you said the problem will be adapting them to film in a way that keeps everybody interested. I think they can do it. Just make sure you hire good creative people the way Marvel has done so far.

monkeyfoot • Aug 18, 2008, 07:23am •
It's funny how the comic rivalry between DC and Marvel has now carried on into the movies.
Also funny how 10 or so years ago everyone was talking about how DC seemed to have their act together on movies while Marvel couldn't get anything good on the screens.

Darknight is dead on. DC needs to form a separate production company in WB (since they still own all the characters)that is run by filmmakers that have a passion for doing them right. If any lesson is learned by Marvel's example it is love the characters, respect them ,do them justice in your adaptations and not only the fanboys will like it but the general audience will, too.

maxx1mus • Aug 18, 2008, 08:08am •
since i was 5 ,batman has been part of my life now at 37 it still is,All ive ever known from DC are batman & robin , superman ,auqaman,wonderwoman and the green lantern after that there isnt no one else in that DC universe thats really reconizable or bankable,the only way dc is gonna survive if justice league is done right with the right script and i mean well done,wonderwoman has to be done relly well as well as aquaman as well,as for the green lantern that character has the chance to be a real money making movie if done really good with the right director and script and awsome awsome CGI; GREEN LANTERN CAN BE UP THERE WITH BATS AND SUPES IS DONE REALLY WELL

maxx1mus • Aug 18, 2008, 08:17am •
batman is the only true character that dc has thats a real bad ass,i love it BATMAN RULES!!!!!!!!!!!!!! AS FOR JL MOVIE DO IT IN 3 PARTS AND ROTATE ONE OR TWO CHARACTERS FOR EACH PART JUST DONT SCREW IT UP LIKE THEY DID WITH XMEN PLEAZZEEEEE PART 3 WAS GARBAGE

hanso • Aug 18, 2008, 08:54am •
Alex Proyas for Green Lantern. Do it. DO IT WB!! Make GL before a Superman sequel.

fft5305 • Aug 18, 2008, 09:03am •
I think part of the problem with DC is the fantastical element. Also, related to that, is the expanded mythology of the DC Universe. You can't have Darkseid in a Superman movie unless you explain the whole background of Apokalips and bring in the New Gods and all that jazz. That's part of the reason I never got as in to DC when I was younger. When I picked up a FF comic and they were fighting Dr. Doom, you knew Doom wanted to take over the world. If you knew about Latveria and all that, it added to the nuances of the story, but you could just enjoy his battle with the Four and leave it at that. The more fantastic elements and elaborate mythologies make for a more difficult translation to film. Unless, of course, you alter (a la Smallville) the origins/character to fit the media, then you're bashed by the rabid fanboys. It's a no-win. Plus, with all the Crisis crap, which version do you base your character on? With Marvel, many of their changes over the years have been retrofitted into the base origin myth, so the basic storyline has remained the same. Wonder Woman went from Paradise Island to Themyscira, Greek-based myths and flying around and God knows what else.

1 2 3 4 > >>
Login to post a comment!