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WB exec talks BIRDS cancellation
"Failure of execution"
By Richard Salter
November 26, 2002
Zap2It.com reports that WB Entertainment president Jordan Levin has been talking about the network's decision to shoot down BIRDS OF PREY
The site quotes Levin as saying, "We think we can attribute the erosion of BIRDS OF PREY
, quite frankly, to a failure of execution. We think we had a very strong concept and just failed to execute it, and audiences abandoned the show as a result."
The show started off with an audience of 7 million and dropped to an average of 5 million. The WB's ANGEL
will move to the Wednesday night slot in January to replace the cancelled show.Questions? Comments? Let us know what you think at email@example.com.