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WB Talks Green Lantern Trailer Release

Second trailer for Green Lantern will premiere with Thor on May 6.

By Jarrod Sarafin     March 30, 2011
Source: Los Angeles Times

Peter Sarsgaard and Ryan Reynolds in GREEN LANTERN
© Warner Bros. Ent. Inc.

With a 3D launch on June 17th, the comic fandom have been wondering why Warner Bros. Pictures has only revealed one teaser trailer for the  Green Lantern. Apparently, the studio has heard those complaints and not only have they given a release date for their second-full trailer of the Ryan Reynolds-clad superhero but have also explained to the Los Angeles Times why the marketing hasn't been coming as often as other summer fare.

Warner Bros. chiefs clarified their stance to the magazine with "We are on a learning curve," says WB Pictures President Jeff Robinov, "in getting 3-D materials and marketing materials on the same schedule."

It seems some fall-out from last fall's teaser trailer also slowed them up with a desire to complete post-production effects.

"Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show," Marketing President Sue Kroll adds, "and we suffered for it. We can't afford to do that again."

But they have given a date as to when fans can watch the second full-trailer for the Green Lantern. It will be attached to the worldwide premiere of Thor on May 6th.

The comic tent pole will star Reynolds, Blake Lively, Peter Sarsgaard, Mark Strong, Angela Bassett, Tim Robbins, Temuera Morrison, Jay O. Sanders, Taika Waititi and Jon Tenney. Director Martin Campbell led from the helm, based on a screenplay by Greg Berlanti, Michael Green, Marc Guggenheim and Michael Goldenberg.

You can check out the previously-revealed teaser trailer down below.

Thanks to Tevii for the submission.


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thecheckeredman 3/30/2011 6:04:47 AM

 "Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show," Marketing President Sue Kroll adds

As in ALL if it...this has "stinker" written all over it IMHO.


pilgram 3/30/2011 6:19:02 AM

I lay money on them going back and "fixing" all the little effects and "tweeking" based on response to the teaser.

Wiseguy 3/30/2011 6:20:41 AM

I'm still psyched for this movie. The only thing that worried me a little was Reynolds as Hal and the cgi suit. Some of the latest pictures of the green lanterns like Sinestro (ignored by mania of course) actually have looked better. I think back to the first teaser for IronMan where the shots weren't fully rendered and I think that was probably the case for GL as well. Feeling better about the film

jedibanner 3/30/2011 6:24:59 AM

Yep, stinker written alllllll over it....DC may ''rule'' the console game industry when it comes down to their characters but as far as comics, movies, merchandise, etc..., Marvel outsells DC as always and at least I will give respect for DC for admitting it and they are in the learning curve of things so, hopefully next time it will be done better (with a better movie of course).

Hobbs 3/30/2011 6:39:50 AM

Yeah, we were lukewarm to the first trailer not because of the effects but because it looked like Van Wilder.  And all you who think he was just being a cocky test pilot...no, he was being van wilder.

That's a warning signal right there when they are making excuses for a bad trailer.

goldeneyez 3/30/2011 6:48:26 AM

@jedibanner While I do worry that I'm picking up the scent of garbage, I'd say it's arguable at best that Marvel always outsells DC.  In recent years this has been the case in terms of movie franchises, but historically it's always been an pendulum as far as which house was doing better in terms of comics and other media.

redvector 3/30/2011 7:12:04 AM

You only get one chance to make a first impression. And right now that impression is turd. And adding addtional effects to the trailer is putting polish on a turd.

Tevii 3/30/2011 8:02:00 AM

This movie will be amazing. Ive read the script and unless the suits or even the director ruined it somehow, this will rule the summer.

Knowing that the special effects is whats slowing everything down can actually be a good thing in the long run. As long as they get it all finished in time for some marketing


SarcasticCaveman 3/30/2011 8:32:43 AM

 I thought the preview looked fine, but then again I'm a Ryan Reynolds fan and not so much a Green Lantern or DC fan in general.  I do think that Reynolds may have made a better Kyle Rayner than Hal Jordan, but oh well.

Wyldstaar 3/30/2011 8:33:09 AM

There may be a pendulum swing between DC and Marvel for comics sales, but not on the silver screen.  For years is was DC all the way and nothing from Marvel at all.  When Marvel did get a movie out, it was just Howard the Duck.  Not even a proper superhero, and it of course crashed an burned.  Marvel didn't seriously get into the game until after the company was completely reorganized after the quasi-bankruptcy in 1996.  Once that was done, Marvel got their shit together and Blade as released in 1998.  The film franchises of Marvel snowballed from there, and have only gotten stronger ever since. 

DC on the other hand, has been giving us a steady stream of train wrecks for decades now, with an occasional hit scattered amoung the wreckage. 

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