Weekend Box Office Report for January 12-14
By: Jarrod SarafinDate: Sunday, January 14, 2007
In a surprise outcome, Stomp The Yard(pulling in 22 mil) trampled over the champions of the 1st and 2nd spots. Fox’s Night at the Museum and Sony’s Pursuit of Happyness has ranked 1 and 2 for 3 weeks straight going into this weekend and now they end up in the 2nd and 3rd spots while Stomp takes the top spot. Considering that Stomp director Sylvain White has three films under his directorial belt(two of them being “I’ll always know what you did last summer”-2006 & “Trois 3: The Escort”-2004), it is a little surprising to see this one open up with these numbers. You Got Served-2004(another film about dancing or dance offs) opened up on 1/30/2004 with a 16.1 mil take, not bad at all.
Other openers this week were Justin Timberlake’s Alpha Dog and Buena Vista ’s Primeval. Dog and Prim are too close with the estimates to be finalized but it looks like one will be in 7th and one will be in 8th. As of this moment, Dog has the lead with 6.1 mil while Primeval is a little short with 5.9 mil.
Clive Owen’s Children of Men fell to the 6th spot this weekend, pulling in 6.4 mil while increasing in 299 screens across the country. By increasing in 1,055 screens, Dreamgirls moved up a spot to 4th place while Freedom Writers moved down to take the 5th spot. One week after Happily Never After opened to dismal numbers(it’s not even ranked this week), Arthur and the Invisibles opens at 9th place with a dismal 4.3 mil. No doubt about it, the children are staying at home playing with their new video games or holiday presents.
Here’s the weekend total estimates for the top 10:
| Rank | Movie | Weekend $ | Screens | Average | Total $ |
| 1 | Stomp the Yard | 22.0 mil | 2,051 | $10,726 | 22.0 mil |
| 2 | Night At the Museum | 17.1 mil | 3,612 | $4,734 | 185.7 mil |
| 3 | Pursuit of Happyness | 9.1 mil | 3,169 | $2,871 | 134.4 mil |
| 4 | Dream Girls | 8.1 mil | 1,907 | $4,259 | 64.9 mil |
| 5 | Freedom Writers | 7.1 mil | 2,179 | $3,266 | 18.4 mil |
| 6 | Children of Men | 6.4 mil | 1,508 | $4,265 | 21.3 mil |
| 7 | Alpha Dog | 6.1 mil | 1,288 | $4,768 | 6.1 mil |
| 8 | Primeval | 5.9 mil | 2,444 | $2,450 | 5.9 mil |
| 9 | Arthur & Invisibles | 4.3 mil | 2,247 | $1,913 | 4.3 mil |
| 10 | The Good Shepherd | 3.9 mil | 1,994 | $1,959 | 54.2 mil |
Now is usually the time when the holiday released movies start fading from the many screens across the US and when January movies start to take over that top spots in the box office report. Of course, that doesn’t really mean much. It just translates to the average movie going public having already seen the December released movies & the amount of screens being dedicated to January opened movies..
The month of January can be a pretty unforgiving month for the studios. If they’re not careful about marketing & budget in terms of how much money is needed for them to make a profit, this month can make or break the future success of the movie.
Obviously some movies market themselves (Star Wars SE & Underworld Evolution) but really, the best course of action is to market the date being released accordingly with the budget of that movie. If the movie is a higher budget, best word of advise is: Don’t release it in January. This month is notorious for people saving money, filing taxes, & re-cooperating losses from the holiday season.
Case in point, if you look at the top 30 January openings of all time, only 4 of those movies broke the 100 mil barrier.
Those movies are:
| Rank | Movie | Weekend | # Screens | Average | Total $ | Released |
| 1 | Star Wars SE | 35.9 mil | 2,104 | $17,065 | 138.2 mil | 1/31/97 |
| 2 | Black Hawk Down | 28.6 mil | 3,101 | $9,226 | 108.6 mil | 1/18/02 |
| 16 | A Beautiful Mind | 16.5 mil | 1,853 | $8,940 | 170.7 mil | 1/04/02 |
| 21 | Traffic | 15.5 mil | 1,510 | $10,276 | 124.1 mil | 1/05/01 |
That’s it for the top 30 Jan openings. As most people know, the most important part of a movie’s theatre release is the first two weekends. If the movie doesn’t perform well in those initial two weekends, it’s up to word of mouth, worldwide box office, & dvd sales to push the money line up to the profit margin.
Next Weeks Releases are:
January 19:
The Hitcher (2600 screens)
Pan’s Labyrinth(expanding 500 more screens)
Letters from Iowa Jima(expanding 300 screens)
The Last King of Scotland(expanding 400 screens)
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