Weekend Box Office Report for January 26-28
By: Jarrod SarafinDate: Sunday, January 28, 2007
Finally, the first month of weekend box office reports are concluding with around 2 more months remaining until the true box office season kicks a high gear into overdrive. Sure, we have some highly anticipated movies coming out in February & March but the suits are sleeping till the summer season starts to get closer to the horizon.
Opening up and landing in the top spot this week is Epic Movie (a comedy which spoofs genre successful movies ….Epic movies..). The film set down in 1st place with a 19.2 mil take in receipts. Coming in right behind Epic is the much advertised Smokin’ Aces (starring a lot of people). Aces in 2nd place with a 14.2 mil opening, not bad at all when you consider that this film’s budget is listed at 17.0 mil. First week in and it almost has its money back.
Ben Stiller’s Night at the Museum rounded out the top 3, running in 3rd place this weekend. This highly successful film brought in another 9.4 mil bringing its total to 216.7 mil. Not bad at all, Sony. Definitely not too shabby, Ben.
The other new opening film this week, Catch and Release, opened to an 8.0 mil take and landed in 4th place.
After two weeks of ruling the box office, Stomp the Yard might be dancing itself out by dropping from 1st (last week) to 5th (this week) …Of course, director Sylvain White has nothing to complain about. The budget for this dance off film is 14.0 mil and it’s now at 50.6 mil with its totals.
Here are the totals for this last weekend report of January 2007.
| Rank | Movie | Opening $ | Screens | Average | Total $ |
| 1 | Epic Movie | 19.2 mil | 2,801 | $6,854 | 19.2 mil |
| 2 | Smokin’ Aces | 14.2 mil | 2,218 | $6,430 | 14.2 mil |
| 3 | Night at the Museum | 9.4 mil | 3,241 | $2,915 | 216.7 mil |
| 4 | Catch and Release | 8.0 mil | 1,622 | $4,932 | 8.0 mil |
| 5 | Stomp the Yard | 7.8 mil | 2,115 | $3,687 | 50.6 mil |
| 6 | Dreamgirls | 6.6 mil | 2,785 | $2,376 | 86.6 mil |
| 7 | Pursuit of Happyness | 5.0 mil | 2,688 | $1,860 | 152.9 mil |
| 8 | Pan’s Labyrinth | 4.5 mil | 823 | $5,473 | 16.2 mil |
| 9 | The Queen | 4.0 mil | 1,830 | $2,185 | 41.2 mil |
| 10 | The Hitcher | 3.5 mil | 2,836 | $1,268 | 13.3 mil |
Here’s the final tally for weekend box office result winners in January 2007.
| Week | Movie | Opening $ | Screens | Average | Total $ |
| Jan 5-7 | Night at the Museum | 23.7 mil | 3,730 | $6,365 | 216.7 mil |
| Jan 12-15 | Stomp the Yard | 25.8 mil | 2,051 | $12,616 | 50.6 mil |
| Jan 19-21 | Stomp the Yard | 12.2 mil | 2,051 | $5,990 | 50.6 mil |
| Jan 26-28 | Epic Movie | 19.2 mil | 2,801 | $6,854 | 19.2 mil |
Ben Stiller’s Night at the Museum won out the first weekend of the month continuing it’s dominance of 3 weeks straight (it also broke the 200.0 mil barrier) in the top spot until Stomp the Yard came dancing in and took over #1 for two weeks straight.
This week’s Talking Points: Academy’s “Quality” VS Genre Box Office Juggernauts.
As most of you know, the Academy released the Oscar nominations this week. Any time the word “Oscar” is being thrown around movie discussions, there’s always something else which follows it around.
That’s of course “Movies that continually get snubbed!” This is a favorite subject for people who love discussing the inner workings of the business.
Basically, it’s always that age old debate of what serious minded Hollywood deem as “quality” always coming into battle with the actual box office kings of every year.
Most of you Maniacs know exactly what this is about here. After all, Mania.com is a site dedicated to genre entertainment. Definitions of what genre entertainment encompasses is free to debate but needless to say, the term covers just about all the Box Office giants of the last 30 years.
Case in point, look at the last ten year Box Office winners for each and every year. Here they are….
| Year | B.O Champ | Opening $ | Screens | Total $ |
| 2006 | PotC: Dead Man’s Chest | 135.6 mil | 4,133 | 423.3 mil |
| 2005 | Star Wars: Episode III | 108.4 mil | 3,661 | 380.2 mil |
| 2004 | Shrek 2 | 108.0 mil | 4,163 | 441.2 mil |
| 2003 | Return of the King | 72.6 mil | 3,703 | 377.0 mil |
| 2002 | Spiderman | 114.8 mil | 3,615 | 403.7 mil |
| 2001 | Harry Potter & Sorcerer’s Stone | 90.2 mil | 3,672 | 317.5 mil |
| 2000 | The Grinch | 55.0 mil | 3,127 | 260.0 mil |
| 1999 | Star Wars: Episode I | 64.8 mil | 2,970 | 431.0 mil |
| 1998 | Saving Private Ryan | 30.5 mil | 2,463 | 216.5 mil |
| 1997 | Titanic | 28.6 mil | 2,674 | 600.7 mil |
Now, out of these ten box office champions, how many of these films were nominated for top tier Oscars? How many of them just got nominated for special effect awards instead? I see 3 big winners and the remaining 7 films just having nominations for the lower tier awards. James Cameron, Steven Spielberg and Peter Jackson seem to be the three directors which broke the “big brother syndrome” that exist between quality films vs successful films.
This has been going on for longer then a decade though. I could also put up the top 30 grossing films of all time (most of them are from the past 10-15 years) and we can dissect that list comparing it to the films that actually won or was at least nominated.
I’m not saying there’s anything wrong with these kinds of things happening. It’s just food for thought. After all, I doubt I’ll hear from many people whom thought any of these films were Oscar caliber. We just have to wonder why Hollywood seems to make billions off the “fun genre” movies but for the most part they only reward movies of the opposite persuasion.
This year’s Best Motion Picture nominations are:
Babel
The Departed
Letters from Iwo Jima
Little Miss Sunshine
The Queen
As I say above, I’m not saying there’s anything wrong with the films above. It’s just another year where genre films that kicked Box Office butt are not being represented there. The juggernauts are in the back of the bus usually being nominated for Art Direction & Best Special Effects. That’s pretty much it.
If you were to put the nominated movies from the Best Actor, Best Actress, Best Director and Best Film categories together. Shake them up and then compete them against the box office winners of the year, you would clearly see which films Joe Moviegoer shelled out the cash towards.
It’s not just box office giants which get snubbed frequently each and every year. It’s also highly touted genre films such as Children of Men & Pan’s Labyrinth. Alfonso Cuaron’s film has been highly praised by quite a lot of people and this year, its nominations seem to be Film Editing and Adapted Screenplay. Del Toro’s film, another highly liked film, is up for Original Screenplay, Original Score, Makeup & Foreign Language Film. At least, they’re getting something in the way of praise from the Academy of Motion Pictures.
There really is no way around the big brother syndrome that will continue to list. Peter Jackson perhaps put a mighty big dent in the wheel with that cinematic sledge hammer of his but will the dent do any good for genre films in the future? Will the Box Office juggernauts continue to be shunted to the side come Oscar time?
We shall see, Maniacs.
That does it for this week’s talking points.
Here’s next week’s opening movies:
Friday February 2nd:
Wide Releases
Because I Said So (2,400 screens)
The Messengers (2,500 screens)
Documentary or Limited Releases
Fired!
Puccini for Beginners
The Situation
An Unreasonable Man
Factory Girl






I think Cuaron wanted an Oscar nod here, and therefore went out of his way to market this as NOT SCI FI. He knew that any genre film wouldn't be taken seriously. But a consequence of that decision was to tank his BO.
A better choice, imho, would have been to market it as a genre film, and as a powerful commentary on society. Let the chips fall where they may, but don't gamble on trying to game the Academy. If they disrespect you, oh well. But the method used here will leave the film struggling to break even.