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WORLD OF WARCRAFT hits $1 billion mark
By Karl Schneider
September 07, 2006
Source: New York Times
World of Warcraft
© Blizzard Entertainment
According to The New York Times, the WORLD OF WARCRAFT
game is on pace to generate over $1 billion in revenue this year alone.
The game, made by Blizzard Entertainment, has over 7 million paying subscribers and is the first video game to reach such a large market in the history of Internet gaming.
Almost every other subscription online game, including EverQuest II
and Star Wars: Galaxies
, measures its customers in hundreds of thousands or even just tens of thousands.
There are more than 3 million players in China and slightly fewer than 2 million in the United States. And as with most video games, a clear majority of players worldwide are male.
The game has a very strong following in South Korea and more than a million people play in Europe.