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Mania Box Office Report: Divergent over Muppets?

Really America?

By Robert T. Trate     March 24, 2014
Source: Box Office Mojo


The Muppets fall to the Tweens
© Walt Disney

I’m shocked that Divergent actually beat out The Muppets this weekend. The last Muppets had such a strong box office presence that a sequel should have taken the weekend. Perhaps it was the insane mass marketing of Divergent on every magazine at the grocery store check out line that swayed viewers? I was actually so sick of seeing Shailne Woodley and Theo James that I decided not to see the movie. To be honest, despite the genre setting, I don’t care to invest my time in a film that isn’t going to have a sequel green lighted. I guess the joke is on me. 


Ray Suber of Box Office Mojo compared Divergent to its predecessor's: “Divergent's $56 million debut was down 20 percent from the first Twilight, and wasn't in the same league as The Hunger Games. Still, it ranks second among 2014 movies, and eighth all-time for March releases. It also earned more in its first three days than the combined totals of YA flops Beautiful Creatures, The Host andVampire Academy.


Recognizing that this potential franchise was a key part of the company's long-term prospects, Summit Entertainment (a Lionsgate company) executed a blockbuster-level marketing campaign for Divergent. While it wasn't explicitly stated in marketing material, Divergent was essentially sold as the heir to the Twilight and Hunger Games franchises. That may have made the movie look derivative to some people, but it did manage to connect with many outside of the book's fanbase: only half of the audience read the book ahead of time, which compares favorably to Twilight (74 percent) and The Hunger Games (76 percent)”.



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Divergent

 

$56,000,000

3,936

$14,228

$56,000,000

$85

2

Muppets Most Wanted

 

$16,514,000

3,194

$5,170

$16,514,000

$50

3

Mr. Peabody & Sherman

 

$11,700,000

3,607

$3,244

$81,002,000

$145

4

300: Rise of An Empire

 

$8,665,000

3,085

$2,809

$93,753,000

$110

5

God’s Not Dead

 

$8,564,000

780

$10,979

$8,564,000

-

6

Need for Speed

 

$7,781,000

3,115

$2,498

$30,404,000

$66

7

The Grand Budapest Hotel

 

$6,750,000

304

$22,204

$12,961,000

-

8

Non-Stop

 

$6,346,000

2,945

$2,155

$78,621,000

$50

9

The Lego Movie

 

$4,115,000

2,501

$1,645

$243,352,000

$60

10

Tyler Perry’s The Single Mom’s Club

 

$3,100,000

1,896

$1,635

$12,910,000

-



The wait for Captain America continues as this week we have Arnold Schwarzenegger’s Sabotage and Russell Crowe’s Noah to hold us over. 

COMMENTS AND RESPONSES

Showing items 1 - 10 of 14
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Wiseguy 3/24/2014 8:40:26 AM

I haven't been seeing as many films as I normally would but with Cap coming up I'm starting to get that itch.

Too bad the Muppets didn't fare so well.

Some props to 300. Yeah not as good as the original but it's doing much better than many thought it would

monkeyfoot 3/24/2014 8:49:51 AM

I also haven't been to the theater for a while. But I plan on seeing Noah next, then CA: TWS when it comes out.

ElBaz13 3/24/2014 8:51:25 AM

Saw the Muppets over the weekend. Wasn't as good as the Segel one but still an enjoyable family flick.

I was wondering why our local theatre was so packed. Saw many teen girls at the movies on Saturday night. Muppets was half full.

Face it, Muppets are not popular anymore. (coming from a Muppet fan). The 2011 Muppet movie had good box office numbers thanks to opening on Thanksgiving weekend (family movies always do well) and strong word of mouth (93%).  This new movie came back down to reality and would have been eaten alive in the summer.

 

Wiseguy 3/24/2014 8:59:28 AM

True ElBaz but I think they could've picked a better date to release it, something with a holiday for a long weekend for the whole family

momitchell7 3/24/2014 9:27:15 AM

 I was actually getting sick of seeing all of The Muppets' marketing, not Divergent, which didn't seem like too much to me (but maybe I just wasn't paying too close attention).

goirish83 3/24/2014 9:27:28 AM

I was very disappointed in the Muppets movie.

millean 3/24/2014 10:39:42 AM

I agree with momitchell7, I've seen more Muppets promotion than I have of Divergent.  There are still a few movies out there that I need to see.

Just to comment on one of Bob's, is there not going to be a sequel to Divergent?  I don't really care, I just hadn't heard that.  If that is the case, why did they decide that before it even had it's opening weekend?  Saw the Divergent panel at Hollywood.  It looks very Hunger-Games-esque, and I thought there were already multiple books.  Just curious more than anything...

 

xenomorph 3/24/2014 1:52:36 PM

 God's not dead made the top ten? It's kind of hard for god to be dead when he doesn't exist.

jonniej1017 3/24/2014 3:30:59 PM

Mr. Peabody cost 145 million to make???  i find that a little incredible..no?

almostunbiased 3/24/2014 5:17:37 PM

My daughter and I saw Divergent.  We both liked it.  Pretty well made, but nothing original.

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