Mania Box Office Report: Guardians Rules the Box Office - Mania.com



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Mania Box Office Report: Guardians Rules the Box Office

Can it repeat?

By Robert T. Trate     August 03, 2014
Source: Box Office Mojo

As a member of the press I feel a tad guilty. I loved Guardians of the Galaxy (read my column on it here) and I saw it on press night. Why do I feel guilty? Because a movie that good deserves my money. So I plan on seeing it again this week. I also hope my contribution will helpkeep Michael Bay’s Teenage Mutant Ninja Turtles movie out of the number one spot. 

We are tickled pink here at Mania that a film like Guardians of the Galaxy has done so well in it’s opening weekend. As you Maniacs have seen, we have been in full support of the film and ran all the news stories, clips, interviews, and toy images we good get our hands on.

So why did a space movie with a talking raccoon and a walking tree do so well? Again, read my column. However, I’ll give you Maniacs a second opinion. Ray Subers of Box Office Mojo had a lot to say about Guardians: 

How to explain this huge opening? To begin with, the Marvel Studios brand is about as popular as it gets right now. This feels equivalent in some ways to Pixar Animation circa 2008, when moviegoers had such trust in the brand that they turned up in big numbers to see a movie about a lonely, vocally-challenged robot.


Similarly, Guardians of the Galaxy looked like a tough sell on paper. The current iteration of the team has only been around since 2008, and they don't have anywhere near the built-in recognition of Thor or Captain America. Disney's stellar marketing campaign addressed that issue early and often: from the teaser trailer on, the focus was squarely on building a connection between the audience and this bizarre group. Characters that initially seemed like liabilities—Rocket Raccoon and Groot, specifically—wound up being a major draw, particularly with A-list actors Bradley Cooper and Vin Diesel providing vocal support. 


More broadly, the movie consistently managed to look like a fun and (mostly) fresh adventure. Add in an aggressive late marketing push and some very positive reviews (over 90 percent on Rotten Tomatoes), and a new Marvel franchise was born this weekend” (read Suber’s full report here).



 

Rank

 

Movie

 

Weekend

 

Theaters

 

Average

 

Total

 

Budget

1

Guardians of the Galaxy

 

$94,000,000

4,080

$23,039

$94,000,000

$170

2

Lucy

 

$18,283,000

3,202

$5,710

$79,571,000

$40

3

Get On Up

 

$14,031,000

2,468

$5,685

$14,031,000

-

4

Hercules (2014)

 

$10,700,000

3,595

$2,976

$52,348,000

$100

5

Dawn of the Planet of the Apes

 

$8,700,000

3,283

$2,650

$189,330,000

$170

6

Planes: Fire and Rescue

 

$6,424,000

3,241

$1,982

$47,596,000

$50

7

The Purge Anarchy

 

$5,551,000

2,656

$2,090

$62,962,000

$9

8

Sex Tape

 

$3,550,000

2,500

$1,420

$33,908,000

$40

9

And So It Goes

 

$3,344,000

1,816

$1,841

$10,473,000

-

10

A Most Wanted Man

 

$3,324,000

729

$4,560

$7,059,000

-



Teenage Mutant Ninja Turtles arrives this weekend as well as Into the Storm. I’ll being seeing Guardians of the Galaxy again. How about you?

COMMENTS AND RESPONSES

Showing items 1 - 10 of 20
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Wiseguy 8/3/2014 3:14:41 PM

 You did a good job on your own pice Bob and I agree with lots of it

The music and soundtrack, the marketing and Marvel's brand I think were the main ingredients that brought everybody out.

Include the tone of the film which made it feel family friendly but still has heart and emotional moments, brief as they may be, are enough for us to connect with these characters

Rare to see an original franchise leap out of the gate like this.

Only thing I could've done without was the first post credit scene. The second I was OK with since Knowhere is sort of like a crossroads of the universe so beings from anywhere can be there

 

 

 

 

Wiseguy 8/3/2014 3:15:53 PM

 Anyway Marvel is expanding the blockbuster season, first with Cap at the beginning and now with GOTG at the other end.

karas1 8/3/2014 3:50:31 PM

I loved GotG but I want to see Into The Storm next weekend.  I loved Twister and documentaries about weather.  I'm looking forward to all kinds of cool FX and I may spring for 3D to see it in all it's glory.

Wiseguy 8/3/2014 4:04:02 PM

 LOL karas, I'm surprised. I don't associate you with this sort of schlock. That movie looks just a rung above a syfy channel film. I may check it out but I have no shame :)

Btw I don't think it has a 3D version

 

almostunbiased 8/3/2014 4:13:11 PM

Saw GOTG today and enjoyed it.  Both my kids liked it as well.  I'll be buying that one for sure.  I was dissapointed with the after credit thing they always do.  I smiled, but my kids had no clue.

VioLatorr 8/3/2014 4:32:32 PM

 Planning on seeing GOTG this week...... dang kid getting in the way of my opening Marvel weekends! !

jimvo99 8/3/2014 4:42:07 PM

Saw it today. I liked it, very entertaining. But nowhere near as good as Winter Soldier, in my humble opinion. I was dissapointed that there was no solid connection to the other Marvel movies, even if knew this coming in. Thanos vs Avengers still looks soooo far away. Patience is not my strong suit. My guess is Thor 3 and GotG 2 will really bring Thanos close to the Avengers 3 showdown.

goirish83 8/3/2014 8:26:42 PM

 This movie was awesome !!  Rocket stole the whole movie. Loved the acting, story, and soundtrack.  Great job Marvel !!!

thezillaman 8/3/2014 8:29:31 PM

 $1oo.mill opening weekend nuff said...

monkeyfoot 8/3/2014 9:26:57 PM

I am Groot!

Translation: I loved it as well but I was also surprised it did this well. It was a comic and premise that is completely unknown to the general public and some comic fans (I don't read comics on a regular basis anymore so I knew little about them) and when the project was announced I figured it would do modestly well. The basic setup is almost exactly like either Firefly or Farscape. It's a jumbled motley crew of aliens who traipse around in a ship getting into gun shooting mischief. Firely did below expectation on its movie outing and Farscape barely finished its dangling plots in a mini-series. There was no reason to expect much more from this. 

But as the promotional material started I kept hearing more and more positive stuff about it that seemed to get the ball rolling in a way I didn't expect. I came to the same conclusion Box Office Mojo did: the Marvel name has become a mark of excellence that people notice like Pixar.

And in conclusion: I am Groot!

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