WTF Mania?

I must say I love you, Mania.

I loved you when you were Cinescape.

I especially loved the sister site, Phenomena (which coincidentally provided me with lots of interesting articles about all sorts of paranormal happenings and such that has appeared in my Interesting Times series.)

But now, I type in your address into my browser, and the first thing I get is a window that says I have to make a choice of which sponsor I plan on ignoring for this session of Mania.

Why?

Why is it I have to now choose which commercial I'm going to ignore?

Sure times are tough these days, and new Nintendo Wii's don't come cheap, but come on.

Who's brilliant idea was it to sell your soul? And why are they not burning in the everlasting flames for making said decision?